A lot has been written about App Store Optimization, but not all the content on the topic is good. It can be used as an input mechanism to create a list of your keywords, but selection for keywords needs to happen based on data that talks about the traffic and difficulty of the keyword on app stores. A well-composed short description is the highlight of all the best things about your app or game, and the best use that a developer can give to this field is to include the core keywords and the main purpose of your app. In Google Play Store, the short description of an app has a strong effect on the ASO in keywords rankings and conversion rate. App Store Optimization: What is it? We aren’t writing again about this, but basically, ASO is the process of optimizing a mobile app in order to get the maximum visibility and the highest conversion rate to install in the app stores. Where do I see traffic volume and keyword difficulty for a certain keyword? Keenmobi provides you with the traffic volume and keyword difficulty for various keywords.
This is why you need to perform an A/B test before implementing any change in the listing elements that are affecting the conversion rate. APP STORE OPTIMIZATION is a process. Is it a brokerage app? Or for sourcing clients and buyers. App Store Optimization – Increase Visibility and Acquire More Users. We understand exactly what mobile users search for in the App Store and Google Play because our technology has a proprietary index of data that is specific to mobile & and all major app stores. This means we see opportunities that anyone relying on simple keyword tools can’t – delivering the best results.