OK so now we know content material is king. Not to mention since our company is creating our blogs, (remember blogs can be short slang for Websites – which can be what their „formal and official“ term is), almost all of our facts is going to be „unique“ and „Original“. Yet occasionally, since were only people, and since we simply cannot „create“ more and more info, we might copy facts from other sites. That is awesome. There is no problem with that, UNLESS, you decide that „copying“ and/or „linking“ is simply better and postpone writing whatever.
Now let me make this very clear. If you are offering a service in people, where your main business is always to offer out links to other places in which people may get information, in other words you are a database where people come to get backlinks, because you already did all the analysis – that is fine. Since what you will loose in articles, you will compose in „eyeballs“ and „hits“. Remember the end result of good search engine listings is just that. MORE BITES – MORE EYEBALLS — MORE PERSONS VISITING. And content is definitely not the only parameter a great Search Engine looks at. Not by a long taken.
This is certainly a critical point out keep in mind. All kinds of things we will certainly talk about, just about every method, right from content to email to data to no matter what, has yet one goal in mind. To consistently and constantly boost and build your internet site „hits“. To ensure you have an ever-growing „fan“ club „motivated“ because of the services you are offering, to come back. So please differentiate regarding the end goal and the methods. Content (discussed inside our first article) is a approach towards the objective of getting listed in a good location on a google search, and the goal is to contain people apply and come to your web site or blog, and generate a „buzz“ about this. (We can talk about this much later in our series. )
Let us get back on content for your moment. Below we are referring to something that all of the writers know about and are knowledgeable about. Text, words, phrases. Main, unique textual content.
So to be able to continue on our own fairly reasonable path, we all will now concentrate on the „text“ and what has to be in it. Which brings us to the subject of „keywords“. Prior to explaining just the thing these are and either their importance or total invalidity and worthlessness these days, (and this is on with debate) we will define keywords more thoroughly.
If you have an online site selling your hair beauty supports, you will want to sell off your material writing articles around what you are selling. Obviously if you produce something about the difference between the latest models of of dish washers, this is not gonna relate to the „subject matter“ and content of your internet site. So you can write articles around your hair supplies. You can write article content on very good hair care, means dye nice hair, how to get rid of split-ends, when to shampoo etc . and so forth
Our magic hair internet site is called „Hair Is Not really Forever“. Nevertheless this is the site for now and we will preserve it as we complement. hairisnotforever has a weblog. This www.bulutisguvenligi.com blog all of us will contact „SilkyFairHair“ and we’ll put it, in the interest of our case in under the proprietor that’s aptly known as Mr. Neither Hair. Right now we have the following:
1 . Web-site – Your hair Forever snabel-a 2 . Blog – SilkyFairHair @ (this URL is normally fictional)
These names Are crucial and so are the URL’s. (URL stands for General Resource Locater). So keep them in mind as we go along through these articles particularly if I arrive at the article on the importance of choosing the best name.
Therefore Mr. Neither Hair wonderful wife, Mrs. Purple Frizzy hair work together. That they create the site, get all the necessary stuff to sell anything on it, create a couple of articles or blog posts about wild hair and settle-back and wait for a people to arrive beating their „virtual“ door down. Well as we claim in Hebrew, „Boker Tov“ (which virtually means „Good Morning“), or as you state in English language, „Knock. Hit. Good Morning! Any person Home? inch
Okay the head of hair couple know about keywords. Thus they produce articles in which EVERY sentence in your essay has the word hair in it (or balding). Nonetheless hair may be the title of the video game. They make sure their content is classic, and once they may have written two HTML pages of head of hair articles, intentionally placed by way of a cousin the graphic artisan (who is definitely bald) around the advertisements just for hair products and now they think they are completed!
Woah! Not by a LENGTHY SHOT! Here is wherever it gets depressing with respect to the uninformed and non-dedicated people.
Let us deal with the „keyword“ issue. Keywords are just like indices or perhaps if you wish, categories. A key word is something that the search engine can look for and validate (in our day), to use as among the parameters on how to list your site.
The keywords all of us refer to happen to be in two distinct and totally different locations. The primary in the web page header from the site. about what is known as the section for the purpose of „meta“ tags. We is going to deal with the meta tag in a several article, nevertheless let us only say these are generally the keywords most search results look for (with their „bots“) when visiting your blog. An example destinazione tag with respect to keywords on our site may be like this:
Again within our article(s) about meta tags we will discuss these keywords, and meta tags, but for at this point take it as a granted these are a few of the keywords that is to be in the meta tag.
When the Search Engine technology first became popular and meta tags were executed, the keywords tag was critical. Search Engines looked at the keywords inside the meta point and suspected that was what the web page was about and listed the website under all those keywords. It was caught onto immediately, and humans being the crafting devils they are really, began itemizing keywords that had not do with their sites in order to drive visitors the site. (Remember – the result is the oh-so-important one: Strikes & Eyeballs)
So porn sites especially, adopting this as yet an alternative „fool the engine“ approach, would put keywords just like „hair“, „technology“ etc . into their meta tags, and offer the site an innocuous identity and bam !, more traffic.
Therefore in the never ending battle Search engines like google caught in, and did a few facts. They deprecated the importance for the keywords inside the meta tags in respect to their algorithms, UNLESS the information on the site actually did match the keywords. Of course , this did not include enough while porn sites will set „real“ content material around their very own stuff. Let me give you a REALISTIC example which I find funny, but it is very serious.
In a single of my personal posts on my blog, you will notice my bio which is picked up by search engines like yahoo. The other day I received a message from an old flame of mine expressing „I freaked out. I just googled you, under Allen Gross Copy writer, and you are linked to a site about tushy’s! inch So I get and Yahoo it, and sure enough in like the fifthly position is: „Ted Gross’s Unofficial Bio – The Real Version by simply Tushy“ and lastly I just click and receive led to some other site (no url right here as I will not want to publicize that site to get obvious reasons) and I come to a adult porn site which in turn ripped off, of all the content over the internet, MY profile to place around their porn campaigns. UGH! However you see that is how crafty people are!
(Here we are not going to talk about „splogs“ – meaning „spam blogs“ yet. Although keep it in mind. )
Okay ok now what happens — not theoretically but in practice.
Two situations: 1 . You could have keywords in your meta point (and you should have them! ) The little Internet search engine „bot“ (that is a software program whose job it is to travelling around the Net, never rests and never consumes and climbs into all those porn sites also!, and covers information on ALL sites so the information can be categorized), concerns our web page of hairisnotforever and says the keywords on the web page. Then this little android makes a overview of the web page. Then the algorithms take over and match the keywords inside the meta tags for the text and stuff with your site. (Remember Search Engines no longer „see“, they are really NOT video or graphic (males happen to be visually oriented not Search engines like yahoo! ) therefore graphics aren’t taken into account unless you use the altbier tag. ) The methods get more and even more sophisticated in the future and they look for content, keywords, phrases and so forth (Remember initial content! )
2 . You could have no keywords in your meta tag so the engine only looks at your articles.
So each of our happy couple figures ok lets position the word mane say, in every single sentence by least 3 times. NO! Have a tendency do that. Overuse of a keyword is a red-flag to a Google search and you will be punished for it! It must be used and used frequently, but NOT over-used.
Now when you Google just for hair items using the word „balding“, the major search engines has the key phrase, and relying on a million variables decides what position while using specific key phrase, hairisnotforever may have, and feeds it out.
Thus our couple figures what the hell. We all will also offer mascara, and put in an image advert plus the word mascara in their keywords, without having any kind of content for doing it. Well then for being listed mainly because the last of this last with the last for everyone looking for „mascara“. So with this lesson the formula is usually:
„Content+Keywords inside the content+Keywords in Meta point. “