OK so now we know articles is king. Last but not least since i’m creating our own blogs, (remember blogs is normally short slang for Websites – which can be what their „formal and official“ identity is), most of our data is going to be „unique“ and „Original“. Yet every now and then, since we are only person, and since we simply cannot „create“ more and more details, we definitely will copy details from other internet sites. That is fascinating. There is no problem with that, EXCEPT IF, you decide that „copying“ and/or „linking“ is simply better and postpone writing anything at all.
Now allow me to make this apparent. If you are offering a service to the people, where most of your business is always to offer out links to other places wherever people may get information, therefore are a database where people come to get backlinks, because you already did all the groundwork – that is fine. Mainly because what you will loose in content material, you will comprise in „eyeballs“ and „hits“. Remember the result of good search engine rankings is just that. MORE HITS – EVEN MORE EYEBALLS – MORE PERSONS VISITING. And content is not the sole parameter a great Search Engine examines. Not by a long taken.
That is a critical point to keep in mind. Almost everything we might talk about, every method, right from content to email to to do this to whatsoever, has but one goal in mind. To consistently and constantly increase and build your website „hits“. To ensure you have an ever-growing „fan“ club „motivated“ because of the provider you are selling, to come back. Therefore please differentiate between end goal as well as the methods. Content material (discussed within our first article) is a approach towards the aim of getting listed in a good job on a google search, and the aim is to have people use and arrive to your web-site or weblog, and create a „buzz“ regarding it. (We will certainly talk about this much later within our series. )
Let us get back on content for the moment. In this article we are discussing something that most writers find out about and are familiar with. Text, words, phrases. Main, unique text.
So in order to continue on our personal fairly rational path, all of us will now concentrate on the „text“ and what has to be in it. Which in turn brings us towards the subject of „keywords“. Just before explaining what exactly these are and either their particular importance or total invalidity and worthlessness these days, (and this is on with debate) we will define keywords more cautiously.
If you have a website selling curly hair beauty products, you will want to sell your material writing content around the things you are selling. Obviously if you write something about the between different types of dishwashers, this is not likely to relate to the „subject matter“ and content of your internet site. So you might write articles around your mane supplies. You can write articles or blog posts on very good hair care, on how to dye your hair, how to get gone split-ends, when to shampoo or conditioner etc . etc .
Our magic hair site is called „Hair Is Not Forever“. Nevertheless this is each of our site for the time being and we will maintain it as we go along. hairisnotforever also has a blog. This maljasem.com blog all of us will contact „SilkyFairHair“ and we’ll put it, in the interest of our case in under the proprietor who’s aptly known as Mr. Nor Hair. Right now we have as follows:
1 . Web Site – Hair Forever @ 2 . Blog page – SilkyFairHair @ (this URL is normally fictional)
These types of names ARE important and so are the URL’s. (URL stands for Widespread Resource Locater). So wear them mind even as we go along through these articles in particular when I find the article on the importance of finding the right name.
Therefore Mr. Neither Hair fantastic wife, Mrs. Purple Your hair work together. That they create the internet site, get all the necessary products to sell some thing on it, set a couple of article content about frizzy hair and settle-back and wait for an people to come beating the „virtual“ door down. Very well as we say in Hebrew, „Boker Tov“ (which literally means „Good Morning“), or perhaps as you say in English language, „Knock. Knock. Good Morning! Any person Home? inch
Okay the Hair couple know about keywords. Hence they build articles in which EVERY term has the phrase hair in it (or balding). But hair is the name of the video game. They make sure their content material is first, and once they have written two HTML internet pages of mane articles, smartly placed by their cousin the graphic musician (who is bald) about the advertisements designed for hair companies now they presume they are performed!
Woah! Not by a LONGER SHOT! Here is wherever it gets depressing meant for the uninformed and non-dedicated people.
Allow us to deal with the „keyword“ issue. Keywords are like indices or if you wish, groups. A key phrase is something that the search engine will appear for and validate (in our day), to use as among the parameters on how to list your site.
The keywords we refer to will be in two distinct and totally different locations. The first of all in the page header with the site. about what is known as the section designed for „meta“ tags. We will deal with the meta tag in a completely different article, nevertheless let us merely say they are the keywords most google search look for (with their „bots“) when visiting your web site. An example traguardo tag meant for keywords about our internet site may appear to be this:
Again inside our article(s) about meta tags we will discuss these keywords, and meta tags, but for right now take this as a granted these are a few of the keywords which is in the traguardo tag.
If the Search Engine technology first became popular and meta tags were executed, the keywords tag was critical. Search engines like google looked at the keywords in the meta indicate and suspected that was what the internet site was about and listed the site under individuals keywords. This was caught on immediately, and humans being the crafting devils they are really, began list keywords that had not do with their sites in order to drive visitors the site. (Remember – the outcome is the oh-so-important one: Visits & Eyeballs)
So adult sites specifically, adopting this kind of as yet a second „fool the engine“ approach, would place keywords just like „hair“, „technology“ etc . into their meta tags, and present the site an innocuous name and voila, more traffic.
And so in the never ending battle Search Engines caught about, and did a few factors. They deprecated the importance with the keywords inside the meta tags according to their algorithms, UNLESS a few possibilities on the site actually did match the keywords. Of course , this did not include enough simply because porn sites will place „real“ content around all their stuff. I will give you a TRUE example that i find funny, but it is extremely serious.
In a single of my personal posts in the blog, you will see my bio which is found by search engines like yahoo. The other day I received an email from an existing flame of mine expressing „I freaked out. I googled you, under Allen Gross Article writer, and you are linked to a site about tushy’s! inches So I get and Google it, and sure enough in like the sixth position are these claims: „Ted Gross’s Unofficial Biography – The Real Version by simply Tushy“ and definitely I just click and acquire led to a further site (no url below as I usually do not want to publicize that site designed for obvious reasons) and I arrive to a porno site which in turn ripped off, out of all the content for the internet, MY PERSONAL profile to put around their porn campaigns. UGH! However, you see that can be how crafty people are!
(Here we are never going to talk about „splogs“ – which means „spam blogs“ yet. Yet keep it in mind. )
Okay now what happens — not in theory but in practice.
Two scenarios: 1 . You could have keywords in your meta draw (and you ought to have them! ) The little Google search „bot“ (that is a software package whose work it is to travel around the Net, never naps and never consumes and gets to all those adult sites also!, and sees information on PRETTY MUCH ALL sites and so the information can be categorized), goes to our site of hairisnotforever and says the keywords on the site. Then this little robot makes a overview of the website page. Then the methods take over and match the keywords in the meta tags for the text and stuff on your site. (Remember Search Engines don’t „see“, they can be NOT visible (males will be visually focused not Search engines like google! ) and so graphics are not taken into account if you use the betagt tag. ) The methods get more plus more sophisticated in the future and they search for content, keywords, phrases and so forth (Remember main content! )
2 . You could have no keywords in your traguardo tag so the engine only looks at your content.
So each of our happy few figures okay lets place the word curly hair say, in every single sentence in least 3 x. NO! Don’t do that. Overuse of a key word is a red-flag to a Google search and you will be penalized for it! It should be used and used frequently, but NOT over-used.
Now at the time you Google for hair products using the expression „balding“, the major search engines has the key phrase, and dependant on a million parameters decides what position for your specific key phrase, hairisnotforever will have, and feeds it out.
Thus our few figures what the hell. We will also offer mascara, and so they put in an image advert as well as the word wimpernfärbung in their keywords, without having any content because of it. Well then will likely be listed as the last with the last for the last for anybody looking for „mascara“. So in this lesson the formula is usually:
„Content+Keywords inside the content+Keywords in Meta label. “