Okay right now we know articles is king. And of course since were creating our blogs, (remember blogs is short slang for Websites – which is what their particular „formal and official“ term is), almost all of our details is going to be „unique“ and „Original“. Yet regularly, since we are only individuals, and since we simply cannot „create“ more and more details, we might copy facts from other websites. That is amazing. There is no issue with that, UNLESS, you decide that „copying“ and/or „linking“ is simply better and forego writing nearly anything.
Now allow me to make this clear. If you are supplying a service to the people, where most of your business is to offer away links to other places in which people are able to get information, in other words you are a repository where persons come to get backlinks, because you already does all the explore – that is fine. Mainly because what you will loose in content material, you will comprise in „eyeballs“ and „hits“. Remember the outcome of good search engine rankings is just that. MORE HITS – EVEN MORE EYEBALLS — MORE PEOPLE VISITING. And content is usually not the sole parameter a great Search Engine discusses. Not with a long taken.
This is a critical point to keep in mind. Every thing we will certainly talk about, just about every method, from content to email to prospect lists to whatever, has although one aim in mind. To consistently and constantly boost and build your site „hits“. To be sure you have a great ever-growing „fan“ club „motivated“ because of the provider you are providing, to come back. Therefore please differentiate regarding the end goal and the methods. Content (discussed within our first article) is a method towards the goal of getting listed in a good placement on a google search, and the objective is to have got people apply and come to your internet site or weblog, and make a „buzz“ regarding it. (We definitely will talk about this much later within our series. )
Let us get back on content for the moment. Below we are speaking about something that every writers know about and are acquainted with. Text, ideas, phrases. Main, unique text.
So to be able to continue on our own fairly reasonable path, all of us will now pay attention to the „text“ and what has to be in it. Which in turn brings us towards the subject of „keywords“. Just before explaining what exactly these are and either all their importance or total invalidity and worthlessness these days, (and this is up for debate) i want to define keywords more thoroughly.
If you have an online site selling locks beauty products, you will want to offer your material writing content material around everything you are selling. Definitely if you produce something about the between different models of dishwashers, this is not likely to relate to the „subject matter“ and articles of your site. So you is going to write articles around flowing hair supplies. You will write articles on great hair care, to be able to dye nice hair, how to get gone split-ends, how often to shampoo or conditioner etc . and so forth
Our magic hair web page is called „Hair Is Not Forever“. Although this is each of our site for the time being and we will retain it as we complement. hairisnotforever also has a weblog. This blog we will call up „SilkyFairHair“ and we’ll put it, for the sake of our case in point in under the proprietor that’s aptly named Mr. Nor Hair. Right now we have as follows:
1 . Site – Curly hair Forever @ 2 . Blog – SilkyFairHair @ (this URL is usually fictional)
These names Are necessary and so are the URL’s. (URL stands for General Resource Locater). So keep them in mind even as we go along through these articles particularly when I get to the article to the importance of finding the right name.
Consequently Mr. Nor Hair wonderful wife, Mrs. Purple Hair work together. That they create the internet site, get all of the necessary stuff to sell something on it, create a couple of articles or blog posts about locks and sit back and wait for an people to come beating all their „virtual“ door down. Very well as we claim in Hebrew, „Boker Tov“ (which basically means „Good Morning“), or as you declare in Uk, „Knock. Hit. Good Morning! Any person Home? inch
Okay the Hair couple know about keywords. Thus they set up articles through which EVERY phrase has the term hair in it (or balding). But hair may be the title of the video game. They make sure their content material is classic, and once they have written two HTML internet pages of head of hair articles, intentionally placed by their cousin the graphic designer (who can be bald) throughout the advertisements with regards to hair companies now they presume they are completed!
Woah! Certainly not by a PROLONGED SHOT! Here is in which it gets depressing intended for the uninitiated and non-dedicated people.
Allow us to deal with the „keyword“ issue. Keywords are like indices or if you wish, types. A key phrase is something that the search engine can look for and validate (in our day), to use as one of the parameters on how to list your site.
The keywords we refer to will be in two distinct and totally different spots. The initial in the web page header from the site. about what is known as the section pertaining to „meta“ tags. We will deal with meta tags in a varied article, nevertheless let us only say they are the keywords most internet search engine look for (with their „bots“) when visiting your web site. An example traguardo tag meant for keywords on our internet site may appear to be this:
Again inside our article(s) about meta tags we will go over these keywords, and the meta tag, but for at this point take this as a provided these are a number of the keywords that is to be in the destinazione tag.
If the Search Engine technology first became popular and meta tags were implemented, the keywords tag was critical. Search engines like yahoo looked at the keywords inside the meta tag and presumed that was what the site was about and listed this website under all those keywords. It was caught through to immediately, and humans simply being the crafty devils they can be, began real estate keywords that had not do using their sites to be able to drive traffic to the site. (Remember – the outcome is the oh-so-important one: Visitors & Eyeballs)
So porno sites especially, adopting this as yet some other „fool the engine“ approach, would place keywords like „hair“, „technology“ etc . to their meta tags, and give the site a great innocuous identity and voila, more traffic.
Hence in the never ending battle Search Engines caught in, and did a few facts. They deprecated the importance of the keywords inside the meta tags in respect to their methods, UNLESS this on the site actually did meet the keywords. Of course , this did not include enough for the reason that porn sites will set „real“ content around all their stuff. Let me give you a SERIOUS example which I find funny, but it is extremely serious.
In one of my posts in the blog, you will notice my biography which is indexed by search engines. The other day I just received a message from an old flame of mine stating „I freaked out. I actually googled you, under Ted Gross Copy writer, and you are linked with a site regarding tushy’s! inches So I head out and Yahoo it, and sure enough in like the 6th position are these claims: „Ted Gross’s Unofficial Biography – The true Version by simply Tushy“ as well as I click and acquire led to some other site (no url in this article as I usually do not want to publicize that site for the purpose of obvious reasons) and I arrive to a adult porn site which will ripped off, out of all the content over the internet, MY OWN profile helping put around their porn advertisements. UGH! However you see that is usually how crafty people are!
(Here we are not going to talk about „splogs“ – meaning „spam blogs“ yet. But keep it in mind. )
Okay now what happens — not in theory but in practice.
Two cases: 1 . You have keywords inside your meta tag (and you should have them! ) The little Search Engine „bot“ (that is a software package whose work it is to travel and leisure around the Internet, never naps and never eats and gets to all those adult sites as well!, and accumulates information on EVERY sites hence the information can be categorized), comes to our internet site of hairisnotforever and says the keywords on the site. Then this little android makes a overview of the web site. Then the algorithms take over and match the keywords in the meta tags to the text and stuff in your site. (Remember Search Engines have a tendency „see“, they are NOT aesthetic (males will be visually oriented not Search Engines! ) hence graphics are certainly not taken into account unless you use the alt tag. ) The algorithms get more and more sophisticated as time goes on and they try to find content, keywords, phrases etc . (Remember original content! )
2 . You have no keywords in your coto tag and so the engine simply looks at your articles.
So each of our happy few figures ok lets position the word wild hair say, in every sentence at least 3 times. NO! No longer do that. Excessive use of a key word is a red-flag to a Internet search engine and you will be penalized for it! It ought to be used and used usually, but NOT over-used.
Now at the time you Google for the purpose of hair products using the term „balding“, the Search Engine has the key word, and based upon a million variables decides what position regarding specific keyword, hairisnotforever will have, and passes it out.
Therefore our few figures milehigolfclub.org the actual hell. We all will also sell off mascara, plus they put in a photo advert as well as the word wimpernfärbung in their keywords, without having any kind of content correctly. Well then is going to be listed seeing that the last on the last from the last for everyone looking for „mascara“. So for this lesson the formula is:
„Content+Keywords in the content+Keywords in Meta tag. “