Okay so now we know articles is king. And naturally since were creating our very own blogs, (remember blogs is normally short slang for Websites – which is what all their „formal and official“ brand is), almost all of our data is going to be „unique“ and „Original“. Yet regularly, since we could only people, and since all of us simply cannot „create“ more and more facts, we should copy information from other internet sites. That is fascinating. There is no issue with that, EXCEPT IF, you decide that „copying“ and/or „linking“ is simply better and postpone writing nearly anything.
Now allow me to make this obvious. If you are supplying a service to the people, where your main business is to offer out links to other places exactly where people could possibly get information, in other words you are a repository where persons come to get links, because you already have all the investigate – that may be fine. Because what you will loose in content material, you will makeup in „eyeballs“ and „hits“. Remember the outcome of good search engine rankings is just that. MORE TRAFFIC – MORE EYEBALLS — MORE PEOPLE VISITING. And content is usually not the only parameter an Search Engine discusses. Not with a long shot.
This really is a critical indicate keep in mind. All sorts of things we definitely will talk about, just about every method, right from content to email to to do this to whatever, has but one aim in mind. To consistently and constantly enhance and build your web site „hits“. To be sure you have an ever-growing „fan“ club „motivated“ because of the program you are providing, to come back. Therefore please differentiate amongst the end goal and the methods. Content material (discussed within our first article) is a technique towards the objective of getting classified by a good placement on a search results, and the target is to have got people work with and come to your website or blog page, and create a „buzz“ about this. (We might talk about this much later inside our series. )
Let us go back to content for any moment. Here we are talking about something that pretty much all writers find out about and are familiar with. Text, words, phrases. Classic, unique text.
So in order to continue on our personal fairly reasonable path, all of us will now concentrate on the „text“ and what has to be in it. Which brings us to the subject of „keywords“. Before explaining what exactly these are and either their very own importance or perhaps total invalidity and worthlessness these days, (and this is up for debate) i want to define keywords more properly.
If you have a site selling your hair beauty products, you will want to sell off your materials writing content material around what you are selling. Obviously if you produce something about the difference between different models of dish washers, this is not likely to relate to the „subject matter“ and content material of your web page. So you will write articles around flowing hair supplies. You will write articles or blog posts on great hair care, means dye your mane, how to get rid of split-ends, how often to hair shampoo etc . and so forth
Our magic hair website is called „Hair Is Certainly not Forever“. But this is the site at the moment and we will keeping it as we complement. hairisnotforever even offers a blog. This ingodwetrust-film.com blog we will call up „SilkyFairHair“ and we’ll put it, for the sake of our case in point in under the name of the proprietor that is aptly called Mr. Neither Hair. Right now we have the following:
1 . Website – Frizzy hair Forever @ 2 . Weblog – SilkyFairHair @ (this URL is fictional)
These names Are very important and so are the URL’s. (URL stands for Widespread Resource Locater). So keep them in mind as we go along through these articles particularly when I get to the article for the importance of choosing the best name.
Consequently Mr. Neither Hair fantastic wife, Mrs. Purple Mane work together. That they create the internet site, get each of the necessary products to sell some thing on it, create a couple of content about head of hair and sit back and wait for a people to come beating their particular „virtual“ door down. Well as we declare in Hebrew, „Boker Tov“ (which practically means „Good Morning“), or perhaps as you claim in The english language, „Knock. Knock. Good Morning! Any person Home? “
Okay the head of hair couple learn about keywords. And so they create articles through which EVERY word has the word hair in it (or balding). Although hair may be the title of the video game. They make sure their content is main, and once they have written two HTML pages of head of hair articles, intentionally placed by their cousin the graphic designer (who can be bald) around the advertisements intended for hair companies now they presume they are completed!
Woah! Certainly not by a LONGER SHOT! Here is exactly where it gets depressing to get the uninitiated and non-dedicated people.
Let us deal with the „keyword“ concern. Keywords are like indices or perhaps if you wish, types. A keyword is something which the search engine will be for and validate (in our day), to use as one of many parameters with regards to how to list your site.
The keywords we refer to happen to be in two distinct and totally different locations. The primary in the web page header of your site. about what is known as the section designed for „meta“ tags. We definitely will deal with meta tags in a completely different article, on the other hand let us merely say these are generally the keywords most google search look for (with their „bots“) when visiting your internet site. An example meta tag meant for keywords upon our internet site may appear like this:
Again within our article(s) about meta tags all of us will discuss these keywords, and meta tags, but for now take it as a granted these are some of the keywords which will be in the coto tag.
If the Search Engine technology first shot to popularity and meta tags were implemented, the keywords tag was critical. Search Engines looked at the keywords in the meta point and believed that was what the web page was about and listed the web page under the ones keywords. This is caught to immediately, and humans getting the handy devils they can be, began listing keywords that had not do using their sites to be able to drive traffic to the site. (Remember – the outcome is the oh-so-important one: Strikes & Eyeballs)
So porno sites especially, adopting this as yet an alternative „fool the engine“ strategy, would put keywords just like „hair“, „technology“ etc . within their meta tags, and provide the site a great innocuous name and bam !, more traffic.
And so in the never ending battle Search engines like google caught upon, and would a few issues. They deprecated the importance from the keywords in the meta tags relating to their methods, UNLESS a few possibilities on the site basically did match the keywords. Of course , this was not enough seeing that porn sites will set „real“ content around their very own stuff. I will give you a LEGITIMATE example that we find funny, but it is extremely serious.
In one of my own posts in the blog, you’ll my biography which is listed by search engines like google. The other day I just received an email from an existing flame of mine stating „I freaked out. I actually googled you, under Allen Gross Writer, and you are linked with a site regarding tushy’s! inch So I proceed and Google it, and sure enough in like the fifthly position is: „Ted Gross’s Unofficial Biography – The true Version by Tushy“ last but not least I click and receive led to some other site (no url here as I will not want to publicize that site with respect to obvious reasons) and I come to a porn site which in turn ripped off, out of all the content in the internet, MY profile set around their very own porn adverts. UGH! However, you see that is normally how crafting people are!
(Here we are not going to talk about „splogs“ – which means „spam blogs“ yet. Nonetheless keep it in mind. )
Okay ok now what happens – not in theory but in practice.
Two cases: 1 . You have keywords in the meta tag (and you need to have them! ) The little Google search „bot“ (that is a software package whose work it is to travel and leisure around the Internet, never rests and never consumes and gets into all those porno sites as well!, and accumulates information on EACH AND EVERY ONE sites so the information can be categorized), comes to our web page of hairisnotforever and says the keywords on the webpage. Then this kind of little android makes a overview of the site. Then the methods take over and match the keywords inside the meta tags for the text and stuff with your site. (Remember Search Engines is not going to „see“, they are really NOT image (males are visually focused not Search engines like google! ) consequently graphics are not taken into account if you do not use the alt tag. ) The algorithms get more and even more sophisticated in the future and they look for content, keywords, phrases and so forth (Remember initial content! )
2 . You have no keywords in your meta tag so the engine just looks at your articles.
So each of our happy couple figures alright lets position the word curly hair say, atlanta divorce attorneys sentence by least 3 x. NO! No longer do that. Overuse of a key word is a red-flag to a Google search and you will be punished for it! It should be used and used usually, but NOT overused.
Now at the time you Google with respect to hair items using the phrase „balding“, the major search engines has the key word, and relying on a million variables decides what position for your specific key phrase, hairisnotforever will have, and rss feeds it out.
Consequently our few figures the actual hell. We all will also sell mascara, they usually put in a picture advert and the word mascara in their keywords, without having virtually any content for doing this. Well then is going to become listed seeing that the last from the last of the last for any person looking for „mascara“. So because of this lesson the formula is normally:
„Content+Keywords in the content+Keywords in Meta label. “