Is your Blog Promoting Your Company Site?

OK right now we know content is king. And naturally since i’m creating our blogs, (remember blogs is definitely short slang for Websites – which can be what their very own „formal and official“ identity is), almost all of our details is going to be „unique“ and „Original“. Yet from time to time, since we are only our, and since we all simply cannot „create“ more and more data, we can copy info from other web sites. That is nice. There is no issue with that, UNLESS OF COURSE, you decide that „copying“ and/or „linking“ is simply better and forego writing anything at all.

Now let me make this obvious. If you are offering a service to people, where most of your business is usually to offer away links to other places in which people could possibly get information, in other words you are a repository where people come to get links, because you already does all the groundwork – that may be fine. Because what you will loose in content material, you will makeup in „eyeballs“ and „hits“. Remember the outcome of good search engine rankings is just that. MORE TRAFFIC – MORE EYEBALLS – MORE PEOPLE VISITING. And content is usually not the only parameter a great Search Engine examines. Not with a long taken.

This can be a critical point out keep in mind. All kinds of things we will certainly talk about, just about every method, coming from content to email to lists to whatever, has nevertheless one aim in mind. To consistently and constantly maximize and build your site „hits“. To make certain you have a great ever-growing „fan“ club „motivated“ because of the provider you are offering, to come back. Therefore please differentiate involving the end goal plus the methods. Content material (discussed in our first article) is a approach towards the aim of getting listed in a good spot on a search results, and the objective is to own people make use of and arrive to your website or blog, and create a „buzz“ about it. (We will talk about that much later inside our series. )

Let us return to content for the moment. Below we are talking about something that each and every one writers find out about and are acquainted with. Text, sayings, phrases. Unique, unique text message.

So to be able to continue on our own fairly reasonable path, we all will now pay attention to the „text“ and what has to be in it. Which brings us towards the subject of „keywords“. Before explaining just the thing these are and either all their importance or perhaps total invalidity and worthlessness these days, (and this is up for debate) allow us to define keywords more properly.

If you have an online site selling wild hair beauty products, you will want to sell your materials writing content material around everything you are selling. Certainly if you create something about the difference between different types of dishwashers, this is not going to relate to the „subject matter“ and content of your site. So you is going to write articles around your mane supplies. You can write content articles on good hair care, means dye hair, how to get rid of split-ends, how often to shampoo etc . and so forth

Our magic hair website is called „Hair Is Not really Forever“. Nevertheless this is each of our site for now and we will retain it as we complement. hairisnotforever also offers a blog page. This blog we will phone „SilkyFairHair“ and we will put it, in the interest of our case in point in under the name of the proprietor who will be aptly known as Mr. Nor Hair. So now we have as follows:

1 . Web Site – Curly hair Forever @ 2 . Blog page – SilkyFairHair @ (this URL is normally fictional)

These kinds of names Are crucial and so are the URL’s. (URL stands for Widespread Resource Locater). So wear them mind even as go along through these articles particularly if I reach the article on the importance of choosing the best name.

Consequently Mr. Nor Hair fantastic wife, Mrs. Purple Mane work together. They create the web page, get every one of the necessary stuff to sell a thing on it, set a couple of content about wild hair and relax and wait for the people to arrive beating all their „virtual“ door down. Very well as we claim in Hebrew, „Boker Tov“ (which practically means „Good Morning“), or as you claim in Uk, „Knock. Hit. Good Morning! Any individual Home? inches

Okay the head of hair couple find out about keywords. Therefore they create articles by which EVERY sentence in your essay has the phrase hair in it (or balding). But hair is the name of the video game. They make sure their content material is classic, and once they have written two HTML pages of curly hair articles, logically placed by way of a cousin the graphic specialist (who is usually bald) around the advertisements with respect to hair companies now they think they are completed!

Woah! Not really by a LENGTHY SHOT! And here is wherever it gets depressing meant for the uninitiated and non-dedicated people.

We will deal with the „keyword“ concern. Keywords are just like indices or if you wish, categories. A keyword is something that the search engine will look for and validate (in our day), to use as one of the parameters regarding how to list your site.

The keywords we all refer to will be in two distinct and totally different spots. The primary in the webpage header of your site. in what is known as the section to get „meta“ tags. We can deal with meta tags in a varied article, even so let us simply just say these are the keywords most search results look for (with their „bots“) when visiting your blog. An example traguardo tag to get keywords upon our site may resemble this:

Again within our article(s) upon meta tags all of us will talk about these keywords, and the meta tag, but for at this moment take it as a given these are a number of the keywords that is in the destinazione tag.

If the Search Engine technology first shot to popularity and the meta tag were integrated, the keywords tag was critical. Search Engines looked at the keywords inside the meta point and supposed that was what the web page was about and listed the internet site under individuals keywords. This was caught through to immediately, and humans getting the crafting devils they can be, began list keywords that had nothing to do with their sites in order to drive visitors the site. (Remember – the outcome is the oh-so-important one: Arrives at & Eyeballs)

So adult sites specifically, adopting this kind of as yet one more „fool the engine“ approach, would set keywords just like „hair“, „technology“ etc . into their meta tags, and give the site an innocuous name and bam !, more traffic.

Hence in the never-ending battle Search Engines caught about, and did a few elements. They deprecated the importance with the keywords inside the meta tags according to their algorithms, UNLESS the content on the site essentially did meet the keywords. Of course , this was not enough when porn sites will place „real“ content around their particular stuff. Let me give you a LEGITIMATE example which I find funny, but it is very serious.

In one of my own posts on my blog, you will find my bio which is got by search engines like google. The other day I just received a message from a vintage flame of mine expressing „I freaked out. We googled you, under Allen Gross Writer, and you are linked with a site regarding tushy’s! “ So I travel and Google it, and sure enough in like the 6th position is: „Ted Gross’s Unofficial Biography – The actual Version by Tushy“ last but not least I click and get led to a second site (no url below as I usually do not want to publicize that site intended for obvious reasons) and I arrive to a adult porn site which usually ripped off, out of all the content over the internet, MY PERSONAL profile set around all their porn advertising. UGH! However, you see that is certainly how crafty people are!

(Here we are never going to talk about „splogs“ – which means „spam blogs“ yet. But keep it in mind. )

Okay ok now what happens – not in theory but in practice.

Two scenarios: 1 . You could have keywords within your meta point (and you should have them! ) The little Google search „bot“ (that is a software package whose work it is to travel and leisure around the Net, never sleeps and never consumes and gets into all those adult sites as well!, and sees information on PRETTY MUCH ALL sites therefore the information can be categorized), relates to our internet site of hairisnotforever and says the keywords on the site. Then this little robot makes a overview of the website. Then the methods take over and match the keywords inside the meta tags towards the text and stuff in your site. (Remember Search Engines no longer „see“, they are NOT visible (males happen to be visually oriented not Search engines like google! ) thus graphics are generally not taken into account if you do not use the betagt tag. ) The algorithms get more and more sophisticated as time goes on and they look for content, keywords, phrases etc . (Remember original content! )

2 . You could have no keywords in your destinazione tag so the engine only looks at your articles.

So our happy few figures okay lets position the word mane say, atlanta divorce attorneys sentence at least three times. NO! Is not going to do that. Overuse of a key word is a red-flag to a Google search and you will be punished for it! It should be used and used regularly, but NOT overused.

Now at the time you Google for the purpose of hair products using the word „balding“, the Search Engine has the keyword, and dependant on a million variables decides what position for that specific key word, hairisnotforever may have, and rss feeds it out.

Hence our few figures what the hell. We will also sell mascara, they usually put in a photo advert and the word wimperntusche in their keywords, without having any content because of it. Well then will likely to be listed mainly because the last of the last of this last for anybody looking for „mascara“. So for this lesson the formula is definitely:

„Content+Keywords in the content+Keywords in Meta tag. “

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