Okay so now we know www.madrivictor.co.za content is king. Last but not least since our company is creating our very own blogs, (remember blogs is definitely short slang for Blogs – which is what their „formal and official“ name is), the majority of our information is going to be „unique“ and „Original“. Yet once in a while, since you’re only our, and since we simply cannot „create“ more and more info, we will copy info from other web sites. That is awesome. There is no problem with that, UNTIL, you decide that „copying“ and/or „linking“ is simply better and postpone writing whatever.
Now let me make this obvious. If you are providing a service to people, where your primary business is to offer out links to other places in which people might get information, in other words you are a database where people come to get links, because you already do all the homework – that is fine. Mainly because what you will loose in content material, you will comprise in „eyeballs“ and „hits“. Remember the result of good search engine listings is just that. MORE STRIKES – MORE EYEBALLS – MORE PERSONS VISITING. And content is not the sole parameter a great Search Engine examines. Not with a long shot.
This is a critical point to keep in mind. All we definitely will talk about, just about every method, by content to email to prospect lists to no matter what, has yet one target in mind. To consistently and constantly maximize and build your website „hits“. To ensure you have a great ever-growing „fan“ club „motivated“ because of the system you are offering, to come back. Therefore please differentiate involving the end goal as well as the methods. Articles (discussed within our first article) is a technique towards the goal of getting listed in a good status on a search engine, and the target is to possess people work with and come to your website or blog page, and make a „buzz“ about it. (We will talk about that much later within our series. )
Let us get back on content for that moment. Below we are discussing something that almost all writers know about and are familiar with. Text, words, phrases. Original, unique text.
So to be able to continue on our very own fairly logical path, all of us will now focus on the „text“ and what has to be in it. Which in turn brings us towards the subject of „keywords“. Just before explaining just what these are and either their particular importance or total invalidity and worthlessness these days, (and this is on with debate) let’s define keywords more cautiously.
If you have a site selling hair beauty supports, you will want to promote your material writing articles around what you are selling. Definitely if you create something about the difference between different models of dishwashers, this is not likely to relate to the „subject matter“ and articles of your internet site. So you will certainly write content around nice hair supplies. You can expect to write content articles on very good hair care, on how to dye hair, how to get gone split-ends, when to shampoo or conditioner etc . and so forth
Our magic hair website is called „Hair Is Certainly not Forever“. But this is our site for now and we will preserve it as we go along. hairisnotforever also offers a blog. This blog we all will contact „SilkyFairHair“ and we will put it, for the sake of our case in point in under the proprietor who is aptly named Mr. Neither Hair. Right now we have the following:
1 . Web-site – Head of hair Forever snabel-a 2 . Blog page – SilkyFairHair @ (this URL can be fictional)
These names Are essential and so are the URL’s. (URL stands for General Resource Locater). So keep them in mind even as we go along through these articles particularly when I are able to the article for the importance of finding the right name.
Therefore Mr. Nor Hair wonderful wife, Mrs. Purple Head of hair work together. They create the site, get all of the necessary products to sell anything on it, create a couple of content articles about your hair and sit back and wait for the people to come beating their „virtual“ door down. Very well as we declare in Hebrew, „Boker Tov“ (which actually means „Good Morning“), or perhaps as you declare in English language, „Knock. Topple. Good Morning! Anyone Home? “
Okay the Hair couple know about keywords. Hence they produce articles in which EVERY phrase has the word hair in it (or balding). Although hair may be the title of the video game. They make sure their content is initial, and once they have written two HTML web pages of frizzy hair articles, intentionally placed by their cousin the graphic musician (who is normally bald) about the advertisements for the purpose of hair companies now they think they are completed!
Woah! Not really by a LONG SHOT! Here is wherever it gets depressing meant for the uninformed and non-dedicated people.
We will deal with the „keyword“ concern. Keywords are just like indices or if you wish, different types. A key word is a thing that the search engine look for and validate (in our day), to use as among the parameters in order to how to list your site.
The keywords we refer to happen to be in two distinct and totally different locations. The initially in the web page header of this site. about what is known as the section to get „meta“ tags. We will certainly deal with the meta tag in a varied article, even so let us only say these are the keywords most search results look for (with their „bots“) when visiting your websites. An example coto tag to get keywords upon our web page may appear like this:
Again in our article(s) about meta tags we will discuss these keywords, and the meta tag, but for at this time take this as a presented these are a few of the keywords which is to be in the coto tag.
When the Search Engine technology first became popular and the meta tag were put in place, the keywords tag was critical. Search Engines looked at the keywords in the meta label and supposed that was what the web page was about and listed the internet site under the ones keywords. It was caught on immediately, and humans being the handy devils they can be, began report keywords that had nothing to do with the sites in order to drive visitors the site. (Remember – the end result is the oh-so-important one: Sinks into & Eyeballs)
So porno sites especially, adopting this kind of as yet an additional „fool the engine“ technique, would set keywords just like „hair“, „technology“ etc . to their meta tags, and present the site a great innocuous brand and voila, more traffic.
Consequently in the limitless battle Search Engines caught in, and do a few factors. They deprecated the importance on the keywords in the meta tags corresponding to their methods, UNLESS this article on the site actually did meet the keywords. Of course , this was not enough since porn sites will place „real“ content material around their particular stuff. Let me give you a GENUINE example which I find funny, but it is very serious.
In one of my posts on my blog, completely illuminated my bio which is listed by search engines like yahoo. The other day We received a message from an existing flame of mine stating „I freaked out. We googled you, under Wyatt Gross Writer, and you are associated with a site regarding tushy’s! “ So I move and Yahoo it, and sure enough in like the fifth position are these claims: „Ted Gross’s Unofficial Bio – The actual Version simply by Tushy“ and of course I just click and receive led to an additional site (no url here as I usually do not want to publicize that site with regards to obvious reasons) and I come to a adult site which usually ripped off, of all the content for the internet, MY PERSONAL profile set around their porn campaigns. UGH! But you see that is usually how crafty people are!
(Here we are not going to talk about „splogs“ – which means „spam blogs“ yet. But keep it in mind. )
Okay ok now what happens – not in theory but in practice.
Two cases: 1 . You could have keywords inside your meta indicate (and you should have them! ) The little Google search „bot“ (that is a computer program whose job it is to travelling around the Internet, never sleeps and never consumes and enters all those adult porn sites also!, and picks up information on ALL OF THE sites so the information could be categorized), concerns our web page of hairisnotforever and reads the keywords on the site. Then this little robot makes a snapshot of the web page. Then the algorithms take over and match the keywords inside the meta tags towards the text and stuff with your site. (Remember Search Engines do „see“, they are NOT visual (males happen to be visually focused not Search engines like yahoo! ) thus graphics are generally not taken into account if you do not use the oll tag. ) The algorithms get more and even more sophisticated in the future and they try to find content, keywords, phrases and so forth (Remember original content! )
2 . You may have no keywords in your meta tag therefore the engine just simply looks at your content.
So our happy couple figures fine lets put the word hair say, in every sentence in least 3 x. NO! Avoid do that. Overuse of a key phrase is a red-flag to a Internet search engine and you will be punished for it! It ought to be used and used often, but NOT over-used.
Now when you Google just for hair items using the expression „balding“, the major search engines has the key phrase, and based upon a million variables decides what position to the specific key phrase, hairisnotforever could have, and nourishes it out.
Consequently our few figures what the hell. All of us will also offer mascara, plus they put in a picture advert plus the word wimpernfärbung in their keywords, without having any kind of content because of it. Well then will probably be listed since the last from the last in the last for anybody looking for „mascara“. So with this lesson the formula is definitely:
„Content+Keywords inside the content+Keywords in Meta point. “