Is your Blog Promoting Your Website for your company?

Fine right now we know content is king. And definitely since we have creating our blogs, (remember blogs is definitely short slang for Blogs – which is what their „formal and official“ identity is), almost all of our data is going to be „unique“ and „Original“. Yet from time to time, since we have only individual, and since we simply cannot „create“ more and more details, we definitely will copy information from other web sites. That is nice. There is no problem with that, UNLESS, you decide that „copying“ and/or „linking“ is simply better and postpone writing anything at all.

Now i want to make this apparent. If you are providing a service in people, where most of your business is usually to offer out links to other places wherever people can usually get information, in other words you are a repository where persons come to get backlinks, because you already do all the study – that may be fine. Mainly because what you will loose in content, you will comprise in „eyeballs“ and „hits“. Remember the outcome of good search engine listings is just that. MORE VISITS – EVEN MORE EYEBALLS — MORE PEOPLE VISITING. And content can be not the only parameter a great Search Engine looks at. Not with a long shot.

This is certainly a critical point to keep in mind. All we can talk about, every single method, via content to email to data to what ever, has yet one objective in mind. To consistently and constantly enhance and build your site „hits“. To make sure you have an ever-growing „fan“ club „motivated“ because of the program you are offering, to come back. So please differentiate between your end goal as well as the methods. Articles (discussed in our first article) is a approach towards the target of getting classified by a good job on a search engine, and the target is to own people use and arrive to your website or blog page, and generate a „buzz“ regarding it. (We will certainly talk about that much later within our series. )

Let us return to content for any moment. Below we are dealing with something that every writers know about and are acquainted with. Text, phrases, phrases. Classic, unique textual content.

So to be able to continue on our own fairly rational path, we all will now pay attention to the „text“ and what has to be in it. Which brings us for the subject of „keywords“. Ahead of explaining just what these are and either all their importance or perhaps total invalidity and worthlessness these days, (and this is on with debate) let’s define keywords more carefully.

If you have an online site selling head of hair beauty products, you will want to sell your materials writing articles around the things you are selling. Certainly if you create something about the between different types of dishwashers, this is not likely to relate to the „subject matter“ and content of your site. So you is going to write content around nice hair supplies. You are going to write content on great hair care, means dye your mane, how to get reduce split-ends, when to hair shampoo etc . and so forth

Our magic hair website is called „Hair Is Not really Forever“. Yet this is our site for the moment and we will preserve it as we complement. hairisnotforever even offers a blog. This blog all of us will call up „SilkyFairHair“ and we’ll put it, in the interest of our case in under the name of the proprietor who is aptly called Mr. Neither Hair. Right now we have as follows:

1 . Web Site – Locks Forever @ 2 . Weblog – SilkyFairHair @ (this URL is normally fictional)

These types of names Are necessary and so are the URL’s. (URL stands for General Resource Locater). So wear them mind even as go along through these articles in particular when I arrive at the article for the importance of choosing the best name.

Therefore Mr. Nor Hair fantastic wife, Mrs. Purple Head of hair work together. They create the site, get every one of the necessary products to sell something on it, set a couple of content about hair and relax and wait for the people to arrive beating the „virtual“ door down. Well as we say in Hebrew, „Boker Tov“ (which basically means „Good Morning“), or perhaps as you state in Uk, „Knock. Hit. Good Morning! Any person Home? “

Okay the Hair couple learn about keywords. Thus they create articles in which EVERY phrase has the phrase hair in it (or balding). Nonetheless hair is the name of the video game. They make sure their content is unique, and once they may have written two HTML internet pages of head of hair articles, smartly placed by their cousin the graphic singer (who is normally bald) around the advertisements designed for hair products and now they presume they are performed!

Woah! Not by a PROLONGED SHOT! Here is just where it gets depressing for the uninitiated and non-dedicated people.

Let’s deal with the „keyword“ concern. Keywords are like indices or perhaps if you wish, groups. A keyword is a thing that the search engine look for and validate (in our day), to use as one of the parameters about how to list your site.

The keywords all of us refer to happen to be in two distinct and totally different locations. The first of all in the web page header with the site. about what is known as the section for the purpose of „meta“ tags. We might deal with the meta tag in a completely different article, on the other hand let us simply just say these are the keywords most search engine look for (with their „bots“) when visiting your web site. An example traguardo tag intended for keywords upon our internet site may resemble this:

Again within our article(s) in meta tags we all will discuss these keywords, and meta tags, but for at this point take this as a provided these are a few of the keywords which is in the coto tag.

When the Search Engine technology first shot to popularity and the meta tag were put in place, the keywords tag was critical. Search engines like google looked at the keywords in the meta marking and answered that was what the internet site was about and listed the internet site under the keywords. It was caught onto immediately, and humans becoming the handy devils they are really, began detailing keywords that had nothing to do with their sites to be able to drive visitors the site. (Remember – the outcome is the oh-so-important one: Gets & Eyeballs)

So porno sites especially, adopting this kind of as yet an alternative „fool the engine“ approach, would set keywords just like „hair“, „technology“ etc . into their meta tags, and give the site a great innocuous identity and bam !, more traffic.

So in the never ending battle Search engines like yahoo caught about, and performed a few factors. They deprecated the importance of this keywords in the meta tags relating to their algorithms, UNLESS a few possibilities on the site essentially did match the keywords. Of course , this was not enough mainly because porn sites will set „real“ content material around the stuff. I will give you a REAL example that i find funny, but it is very serious.

In a single of my personal posts on my blog, completely illuminated my biography which is taken care of by search engines like google. The other day I just received a message from an ancient flame of mine stating „I freaked out. I just googled you, under Wyatt Gross Writer, and you are associated with a site regarding tushy’s! inch So I travel and Yahoo it, and sure enough in like the fifthly position is: „Ted Gross’s Unofficial Bio – The actual Version by simply Tushy“ and I click and get led to one other site (no url right here as I do not want to publicize that site with respect to obvious reasons) and I come to a porn site which will ripped off, out of all the content over the internet, MY profile to put around all their porn campaigns. UGH! But you see that is usually how handy people are!

(Here we are never going to talk about „splogs“ – meaning „spam blogs“ yet. Yet keep it in mind. )

Okay ok now what happens – not in theory but in practice.

Two situations: 1 . You have keywords inside your meta draw (and you need to have them! ) The little Google search „bot“ (that is a computer program whose work it is to travel around around the Net, never rests and never consumes and gets to all those porno sites too!, and picks up information on EACH AND EVERY ONE sites and so the information could be categorized), reaches our internet site of hairisnotforever and states the keywords on the page. Then this kind of little android makes a snapshot of the web page. Then the methods take over and match the keywords in the meta tags to the text and stuff with your site. (Remember Search Engines is not going to „see“, they are NOT aesthetic (males will be visually focused not Search Engines! ) so graphics usually are not taken into account until you use the kosmos tag. ) The algorithms get more and more sophisticated as time goes on and they look for content, keywords, phrases etc . (Remember basic content! )

2 . You may have no keywords in your destinazione tag therefore the engine simply just looks at your articles.

So each of our happy few figures alright lets position the word wild hair say, in every sentence by least three times. NO! Do do that. Overuse of a key phrase is a red-flag to a Google search and you will be punished for it! It must be used and used usually, but NOT over-used.

Now as you Google with regards to hair items using the word „balding“, the major search engines has the key word, and dependant on a million guidelines decides what position for the specific keyword, hairisnotforever will have, and nourishes it out.

Thus our couple figures what the hell. All of us will also offer mascara, and they put in a picture advert plus the word mascara in their keywords, without having any content for doing it. Well then for being listed because the last of the last on the last for everyone looking for „mascara“. So just for this lesson the formula is certainly:

„Content+Keywords in the content+Keywords in Meta marking. “

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