OK right now we know content is king. Last but not least since you’re creating our personal blogs, (remember blogs can be short slang for Blogs – which can be what their „formal and official“ term is), almost all of our data is going to be „unique“ and „Original“. Yet every so often, since i will be only human, and since we simply cannot „create“ more and more data, we should copy facts from other web sites. That is fascinating. There is no problem with that, UNLESS OF COURSE, you decide that „copying“ and/or „linking“ is simply better and forego writing nearly anything.
Now allow me to make this apparent. If you are providing a service to people, where your primary business should be to offer away links to other places exactly where people could get information, therefore are a database where people come to get backlinks, because you already performed all the investigate – that is fine. Since what you will loose in content, you will make-up in „eyeballs“ and „hits“. Remember the outcome of good search engine rankings is just that. MORE VISITORS – EVEN MORE EYEBALLS — MORE PERSONS VISITING. And content can be not the only parameter a great Search Engine examines. Not by a long shot.
This is a critical indicate keep in mind. All kinds of things we definitely will talk about, every method, by content to email to email lists to what ever, has but one objective in mind. To consistently and constantly increase and build your web site „hits“. To make certain you have an ever-growing „fan“ club „motivated“ because of the product you are providing, to come back. Therefore please differentiate between the end goal plus the methods. Content (discussed inside our first article) is a approach towards the goal of getting listed in a good placement on a internet search engine, and the target is to have people use and come to your website or weblog, and create a „buzz“ about it. (We definitely will talk about that much later inside our series. )
Let us go back to content for any moment. Right here we are speaking about something that most writers know about and are acquainted with. Text, words, phrases. Unique, unique text message.
So to be able to continue on our own fairly logical path, we all will now concentrate on the „text“ and what has to be in it. Which in turn brings us towards the subject of „keywords“. Ahead of explaining just what these are and either their particular importance or perhaps total invalidity and worthlessness these days, (and this is up for debate) let’s define keywords more properly.
If you have an online site selling wild hair beauty assists, you will want to promote your material writing articles around everything you are selling. Obviously if you produce something about the difference between the latest models of of dish washers, this is not going to relate to the „subject matter“ and content of your site. So you can write articles or blog posts around nice hair supplies. You will write articles or blog posts on good hair care, method dye your mane, how to get reduce split-ends, when to shampoo or conditioner etc . and so forth
Our magic hair web page is called „Hair Is Not really Forever“. Nevertheless this is each of our site for the moment and we will keep it as we go along. hairisnotforever has a blog. This induselectrodes.com blog we all will phone „SilkyFairHair“ and we will put it, with regard to our case in under the proprietor that is aptly called Mr. Neither Hair. So now we have the following:
1 . Internet site – Scalp Forever snabel-a 2 . Weblog – SilkyFairHair @ (this URL can be fictional)
These names Are essential and so are the URL’s. (URL stands for Universal Resource Locater). So wear them mind as we go along through these articles especially when I reach the article within the importance of choosing the best name.
Thus Mr. Neither Hair wonderful wife, Mrs. Purple Wild hair work together. They will create the web page, get every one of the necessary stuff to sell some thing on it, set a couple of articles or blog posts about frizzy hair and relax and wait for a people to come beating their very own „virtual“ door down. Very well as we declare in Hebrew, „Boker Tov“ (which virtually means „Good Morning“), or as you declare in The english language, „Knock. Knock. Good Morning! Any person Home? inch
Okay the head of hair couple find out about keywords. Hence they build articles through which EVERY word has the phrase hair in it (or balding). Nevertheless hair may be the title of the video game. They make sure their content is basic, and once they may have written two HTML webpages of hair articles, intentionally placed by way of a cousin the graphic artist (who is bald) around the advertisements for hair products and now they presume they are carried out!
Woah! Certainly not by a LONG SHOT! Here is exactly where it gets depressing for the uninformed and non-dedicated people.
Allow us to deal with the „keyword“ issue. Keywords are just like indices or if you wish, categories. A key phrase is something that the search engine will appear for and validate (in our day), to use as one of many parameters concerning how to list your site.
The keywords we all refer to happen to be in two distinct and totally different locations. The first in the page header of this site. about what is known as the section to get „meta“ tags. We is going to deal with the meta tag in a diverse article, even so let us just say they are the keywords most search engine look for (with their „bots“) when visiting your webblog. An example coto tag with regards to keywords upon our site may seem like this:
Again inside our article(s) upon meta tags all of us will talk about these keywords, and the meta tag, but for at this moment take this as a granted these are a number of the keywords which is in the coto tag.
If the Search Engine technology first shot to popularity and meta tags were put in place, the keywords tag was critical. Search Engines looked at the keywords inside the meta indicate and presumed that was what the site was about and listed the internet site under the ones keywords. This was caught to immediately, and humans becoming the handy devils they are really, began placement keywords that had not do with their sites in order to drive traffic to the site. (Remember – the outcome is the oh-so-important one: Visitors & Eyeballs)
So adult sites specifically, adopting this kind of as yet a second „fool the engine“ strategy, would place keywords like „hair“, „technology“ etc . into their meta tags, and provide the site an innocuous brand and bam !, more traffic.
And so in the never ending battle Search Engines caught on, and performed a few points. They deprecated the importance on the keywords in the meta tags matching to their methods, UNLESS this on the site essentially did meet the keywords. Of course , this did not include enough simply because porn sites will put „real“ content material around their stuff. I will give you a PROPER example that we find funny, but it is very serious.
In one of my personal posts in the blog, you will find my bio which is indexed by search engines like yahoo. The other day I actually received an email from an old flame of mine expressing „I freaked out. I just googled you, under Wyatt Gross Article writer, and you are linked with a site regarding tushy’s! inch So I visit and Google it, and sure enough in like the 5th position is: „Ted Gross’s Unofficial Bio – The Real Version by simply Tushy“ and I click and acquire led to another site (no url below as I will not want to publicize that site pertaining to obvious reasons) and I come to a adult porn site which usually ripped off, out of all the content around the internet, MY profile to get around the porn advertising campaigns. UGH! However, you see that is usually how crafting people are!
(Here we are not going to talk about „splogs“ – that means „spam blogs“ yet. But keep it in mind. )
Okay so what now happens – not theoretically but in practice.
Two scenarios: 1 . You may have keywords in your meta label (and you need to have them! ) The little Search Engine „bot“ (that is a computer program whose task it is to travel around around the Internet, never rests and never feeds on and gets into all those porno sites as well!, and picks up information on ALMOST ALL sites and so the information could be categorized), reaches our internet site of hairisnotforever and reads the keywords on the page. Then this kind of little bot makes a overview of the website page. Then the algorithms take over and match the keywords inside the meta tags for the text and stuff on your own site. (Remember Search Engines do „see“, they are NOT image (males happen to be visually focused not Search Engines! ) and so graphics are generally not taken into account if you use the oll (derb) tag. ) The methods get more and even more sophisticated as time goes on and they seek out content, keywords, phrases and so forth (Remember main content! )
2 . You may have no keywords in your coto tag so the engine simply just looks at your articles.
So our happy couple figures fine lets put the word your hair say, atlanta divorce attorneys sentence for least 3 x. NO! Don’t do that. Excessive use of a keyword is a red-flag to a Internet search engine and you will be punished for it! It must be used and used regularly, but NOT overused.
Now as you Google for hair products using the term „balding“, the major search engines has the key word, and based on a million variables decides what position just for the specific key word, hairisnotforever could have, and nourishes it out.
So our couple figures the actual hell. All of us will also promote mascara, and they put in an image advert plus the word wimperntusche in their keywords, without having virtually any content for doing this. Well then will likely to be listed while the last within the last on the last for any individual looking for „mascara“. So with this lesson the formula is definitely:
„Content+Keywords in the content+Keywords in Meta indicate. “