Fine so now we know content is king. And lastly since we have become creating our own blogs, (remember blogs is definitely short slang for Weblogs – which can be what their „formal and official“ brand is), the majority of our facts is going to be „unique“ and „Original“. Yet once in a while, since we are only man, and since we simply cannot „create“ more and more facts, we can copy info from other internet sites. That is amazing. There is no problem with that, UNTIL, you decide that „copying“ and/or „linking“ is simply better and postpone writing nearly anything.
Now allow me to make this clear. If you are giving a service in people, where your main business is always to offer out links to other places just where people might get information, in other words you are a repository where persons come to get backlinks, because you already did all the explore – that is certainly fine. Mainly because what you will loose in content, you will compose in „eyeballs“ and „hits“. Remember the outcome of good search engine listings is just that. MORE VISITORS – EVEN MORE EYEBALLS — MORE PERSONS VISITING. And content is certainly not the only parameter an Search Engine examines. Not by a long taken.
This can be a critical indicate keep in mind. All we might talk about, every method, by content to email to prospect lists to anything, has but one aim in mind. To consistently and constantly boost and build your internet site „hits“. To make certain you have an ever-growing „fan“ club „motivated“ because of the service you are selling, to come back. Therefore please differentiate between your end goal plus the methods. Content (discussed within our first article) is a method towards the target of getting listed in a good job on a google search, and the objective is to have got people use and arrive to your web-site or blog page, and build a „buzz“ about this. (We definitely will talk about this much later in our series. )
Let us return to content to get a moment. Below we are talking about something that almost all writers find out about and are acquainted with. Text, thoughts, phrases. Primary, unique textual content.
So in order to continue on our personal fairly logical path, we all will now concentrate on the „text“ and what has to be in it. Which usually brings us to the subject of „keywords“. Ahead of explaining just what these are and either their importance or total invalidity and worthlessness these days, (and this is on with debate) let us define keywords more cautiously.
If you have an online site selling mane beauty supports, you will want to promote your material writing articles around everything you are selling. Obviously if you create something about the difference between the latest models of of dish washers, this is not going to relate to the „subject matter“ and articles of your site. So you can write articles around hair supplies. You are going to write content articles on great hair care, approach dye flowing hair, how to get reduce split-ends, when to hair shampoo etc . etc .
Our magic hair web page is called „Hair Is Not Forever“. Nonetheless this is each of our site at the moment and we will preserve it as we go along. hairisnotforever also has a blog. This blog we will contact „SilkyFairHair“ and we will put it, for the sake of our case in point in under the name of the proprietor that’s aptly known as Mr. Neither Hair. So now we have as follows:
1 . Web page – Your hair Forever snabel-a 2 . Blog – SilkyFairHair @ (this URL is definitely fictional)
These kinds of names Are essential and so are the URL’s. (URL stands for Widespread Resource Locater). So keep them in mind as we go along through these articles particularly if I be able to the article on the importance of finding the right name.
And so Mr. Neither Hair and his wife, Mrs. Purple Frizzy hair work together. They will create the internet site, get every one of the necessary products to sell a thing on it, set a couple of articles about hair and settle-back and wait for an people to arrive beating the „virtual“ door down. Very well as we claim in Hebrew, „Boker Tov“ (which literally means „Good Morning“), or perhaps as you say in British, „Knock. Hit. Good Morning! Anyone Home? inches
Okay the head of hair couple find out about keywords. Hence they generate articles by which EVERY phrase has the word hair in it (or balding). Nevertheless hair may be the title of the game. They make sure their content material is main, and once they have written two HTML webpages of hair articles, intentionally placed by their cousin the graphic specialit (who is definitely bald) throughout the advertisements intended for hair products and now they think they are carried out!
Woah! Not really by a LENGTHY SHOT! Here is where it gets depressing pertaining to the uninitiated and non-dedicated people.
Let us deal with the „keyword“ issue. Keywords are like indices or if you wish, types. A keyword is something which the search engine can look for and validate (in our day), to use as one of many parameters as to how to list your site.
The keywords we all refer to will be in two distinct and totally different spots. The first in the page header from the site. in what is known as the section for „meta“ tags. We is going to deal with meta tags in a different article, nevertheless let us just simply say these are the keywords most google search look for (with their „bots“) when visiting your webblog. An example meta tag just for keywords in our web page may look like this:
Again within our article(s) upon meta tags we all will talk about these keywords, and meta tags, but for today take this as a granted these are a number of the keywords which will be in the meta tag.
If the Search Engine technology first shot to popularity and meta tags were implemented, the keywords tag was critical. Search engines like yahoo looked at the keywords inside the meta label and assumed that was what the web page was about and listed the web page under these keywords. This was caught onto immediately, and humans staying the handy devils they are simply, began record keywords that had nothing to do with the sites to be able to drive traffic to the site. (Remember – the end result is the oh-so-important one: Traffic & Eyeballs)
So adult sites specifically, adopting this as yet one other „fool the engine“ approach, would set keywords like „hair“, „technology“ etc . to their meta tags, and present the site a great innocuous term and bam !, more traffic.
Therefore in the limitless battle Search engines like yahoo caught upon, and does a few factors. They deprecated the importance on the keywords in the meta tags matching to their methods, UNLESS this on the site actually did match the keywords. Of course , this was not enough while porn sites will set „real“ content around their particular stuff. Let me give you a REALISTIC example that i find funny, but it is incredibly serious.
In one of my posts on my blog, you’ll my bio which is found by search engines like yahoo. The other day We received an email from a classic flame of mine saying „I freaked out. We googled you, under Ted Gross Article writer, and you are linked to a site about tushy’s! inch So I head out and Yahoo it, and sure enough in like the sixth position is this: „Ted Gross’s Unofficial Bio – The actual Version by Tushy“ and I just click and receive led to another site (no url in this article as I usually do not want to publicize that site intended for obvious reasons) and I come to a adult porn site which ripped off, out of all the content on the internet, MY PERSONAL profile place around their porn advertising campaigns. UGH! But you see that can be how crafting people are!
(Here we are not going to talk about „splogs“ – that means „spam blogs“ yet. Although keep it in mind. )
Okay ok now what happens — not theoretically but in practice.
Two scenarios: 1 . You may have keywords in your meta indicate (and you should have them! ) The little Search Engine „bot“ (that is a software package whose task it is to travel around the Internet, never naps and never consumes and climbs into all those adult sites also!, and covers information on ALL OF THE sites so the information can be categorized), goes to our site of hairisnotforever and reads the keywords on the site. Then this kind of little bot makes a snapshot of the website page. Then the methods take over and match the keywords inside the meta tags for the text and stuff on your site. (Remember Search Engines is not going to „see“, they are simply NOT visual (males are visually oriented not Search engines like yahoo! ) and so graphics aren’t taken into account unless you use the oll tag. ) The algorithms get more and even more sophisticated as time goes on and they seek out content, keywords, phrases and so forth (Remember unique content! )
2 . You have no keywords in your coto tag so the engine simply just looks at your articles.
So our happy couple figures ok lets place the word mane say, in every single sentence for least 3 x. NO! Avoid do that. Excessive use of a keyword is a red-flag to a Google search and you will be penalized for it! It must be used and used often, but NOT overused.
Now as you Google for the purpose of hair goods using the term „balding“, the Search Engine has the keyword, and dependant on a million guidelines decides what position to that specific keyword, hairisnotforever could have, and passes it out.
Thus our few figures www.galvingestiona.es what the hell. We will also promote mascara, and put in a picture advert plus the word wimperntusche in their keywords, without having any kind of content for doing this. Well then being listed as the last belonging to the last in the last for anybody looking for „mascara“. So with this lesson the formula is:
„Content+Keywords inside the content+Keywords in Meta draw. “