OK so now we know articles is king. And since were creating our very own blogs, (remember blogs is definitely short slang for Blogs – which is what their very own „formal and official“ brand is), almost all of our details is going to be „unique“ and „Original“. Yet occasionally, since our company is only man, and since we all simply cannot „create“ more and more details, we will certainly copy info from other web sites. That is cool. There is no problem with that, UNTIL, you decide that „copying“ and/or „linking“ is simply better and do away with writing whatever.
Now let me make this clear. If you are supplying a service to people, where your main business should be to offer away links to other places where people could possibly get information, therefore are a database where persons come to get backlinks, because you already did all the homework – that may be fine. Mainly because what you will loose in content, you will cosmetic in „eyeballs“ and „hits“. Remember the end result of good search engine listings is just that. MORE STRIKES – EVEN MORE EYEBALLS — MORE PERSONS VISITING. And content can be not the only parameter an Search Engine looks at. Not with a long shot.
This can be a critical point to keep in mind. All we will certainly talk about, every method, via content to email to lists to anything, has but one goal in mind. To consistently and constantly boost and build your website „hits“. To make sure you have an ever-growing „fan“ club „motivated“ because of the provider you are offering, to come back. So please differentiate between the end goal and the methods. Content material (discussed in our first article) is a method towards the aim of getting classified by a good job on a google search, and the objective is to have people make use of and come to your website or blog page, and build a „buzz“ about this. (We can talk about that much later within our series. )
Let us return to content for that moment. In this article we are referring to something that pretty much all writers learn about and are knowledgeable about. Text, words, phrases. Main, unique text message.
So in order to continue on our fairly reasonable path, we all will now pay attention to the „text“ and what has to be in it. Which in turn brings us for the subject of „keywords“. Before explaining exactly what these are and either all their importance or total invalidity and worthlessness these days, (and this is up for debate) we will define keywords more cautiously.
If you have a website selling locks beauty aids, you will want to offer your materials writing content material around what you are selling. Definitely if you publish something about the between different types of dish washers, this is not going to relate to the „subject matter“ and content of your site. So you might write article content around hair supplies. You can write articles or blog posts on great hair care, in order to dye hair, how to get gone split-ends, when to shampoo etc . etc .
Our magic hair web-site is called „Hair Is Not Forever“. Nevertheless this is the site for the moment and we will keeping it as we go along. hairisnotforever has a blog. This blog all of us will call up „SilkyFairHair“ and we will put it, for the sake of our model in under the name of the proprietor that is aptly known as Mr. Nor Hair. Right now we have the following:
1 . Web Site – Curly hair Forever snabel-a 2 . Weblog – SilkyFairHair @ (this URL is fictional)
These names Are very important and so are the URL’s. (URL stands for Universal Resource Locater). So keep them in mind even as go along through these articles particularly when I are able to the article relating to the importance of choosing the best name.
Hence Mr. Neither Hair and his wife, Mrs. Purple Hair work together. They will create the site, get all the necessary stuff to sell something on it, set a couple of articles about hair and settle-back and wait for an people to come beating all their „virtual“ door down. Well as we say in Hebrew, „Boker Tov“ (which virtually means „Good Morning“), or perhaps as you say in English, „Knock. Knock. Good Morning! Any person Home? inches
Okay the Hair couple know about keywords. Consequently they build articles in which EVERY phrase has the phrase hair in it (or balding). But hair may be the title of the video game. They make sure their articles is initial, and once they have written two HTML internet pages of curly hair articles, smartly placed by way of a cousin the graphic designer (who is usually bald) about the advertisements to get hair companies now they think they are carried out!
Woah! Not by a VERY LONG SHOT! Here is exactly where it gets depressing to get the uninitiated and non-dedicated people.
I want to deal with the „keyword“ issue. Keywords are like indices or perhaps if you wish, different types. A key word is something that the search engine look for and validate (in our day), to use as among the parameters about how to list your site.
The keywords we refer to happen to be in two distinct and totally different spots. The initial in the webpage header with the site. in what is known as the section intended for „meta“ tags. We is going to deal with the meta tag in a several article, however let us simply say these are the keywords most google search look for (with their „bots“) when visiting your web sites. An example traguardo tag pertaining to keywords upon our site may be like this:
Again within our article(s) about meta tags all of us will talk about these keywords, and the meta tag, but for at this moment take that as a presented these are some of the keywords that is in the traguardo tag.
When the Search Engine technology first shot to popularity and meta tags were implemented, the keywords tag was critical. Search engines like yahoo looked at the keywords inside the meta point and suspected that was what the site was about and listed the website under all those keywords. This is caught through to immediately, and humans staying the crafty devils they are, began detailing keywords that had not do using their sites to be able to drive traffic to the site. (Remember – the result is the oh-so-important one: Strikes & Eyeballs)
So adult sites specifically, adopting this kind of as yet some other „fool the engine“ strategy, would put keywords like „hair“, „technology“ etc . to their meta tags, and provide the site an innocuous identity and there you are, more traffic.
So in the never ending battle Search engines like google caught about, and does a few tasks. They deprecated the importance of the keywords inside the meta tags corresponding to their methods, UNLESS the content on the site in fact did meet the keywords. Of course , this did not include enough since porn sites will place „real“ articles around their very own stuff. Let me give you a ACTUAL example that we find funny, but it is very serious.
In one of my personal posts in the blog, you can view my biography which is found by search engines like yahoo. The other day I just received a message from a classic flame of mine stating „I freaked out. I googled you, under Wyatt Gross Article writer, and you are connected with a site about tushy’s! inches So I travel and Google it, and sure enough in like the 5th position are these claims: „Ted Gross’s Unofficial Biography – The Real Version by simply Tushy“ and lastly I just click and get led to an additional site (no url here as I do not want to publicize that site with regards to obvious reasons) and I come to a porno site which usually ripped off, of all the content around the internet, MY profile to position around their particular porn advertisements. UGH! Nevertheless, you see that is how handy people are!
(Here we are never going to talk about „splogs“ – which means „spam blogs“ yet. Nonetheless keep it in mind. )
Okay so what now happens – not theoretically but in practice.
Two cases: 1 . You have keywords inside your meta label (and you should have them! ) The little Internet search engine „bot“ (that is a computer program whose work it is to travelling around the Net, never rests and never eats and gets to all those porn sites too!, and sees information on ALMOST ALL sites therefore the information can be categorized), reaches our internet site of hairisnotforever and states the keywords on the page. Then this kind of little bot makes a overview of the web page. Then the algorithms take over and match the keywords inside the meta tags to the text and stuff in your site. (Remember Search Engines do „see“, they can be NOT vision (males will be visually focused not Search engines like yahoo! ) therefore graphics aren’t taken into account if you use the in die jahre gekommen tag. ) The methods get more and even more sophisticated as time goes on and they try to find content, keywords, phrases and so forth (Remember basic content! )
2 . You may have no keywords in your destinazione tag therefore the engine simply looks at your articles.
So each of our happy few figures okay lets place the word wild hair say, atlanta divorce attorneys sentence for least three times. NO! Can not do that. Excessive use of a key word is a red-flag to a Search Engine and you will be penalized for it! It should be used and used often, but NOT over-used.
Now at the time you Google with regards to hair products using the phrase „balding“, the major search engines has the key phrase, and dependant on a million variables decides what position for that specific key phrase, hairisnotforever will have, and nourishes it out.
Hence our few figures bryansdream.org what the hell. We all will also sell off mascara, and in addition they put in a photo advert as well as the word mascara in their keywords, without having virtually any content for this. Well then will probably be listed because the last from the last from the last for any person looking for „mascara“. So because of this lesson the formula can be:
„Content+Keywords in the content+Keywords in Meta indicate. “