Fine right now we know articles is king. And definitely since i’m creating our personal blogs, (remember blogs is short slang for Blogs – which is what their particular „formal and official“ brand is), almost all of our data is going to be „unique“ and „Original“. Yet every now and then, since you’re only individual, and since all of us simply cannot „create“ more and more data, we will copy info from other sites. That is neat. There is no problem with that, UNLESS, you decide that „copying“ and/or „linking“ is simply better and forego writing anything at all.
Now allow me to make this obvious. If you are giving a service to people, where most of your business is always to offer out links to other places in which people may get information, in other words you are a repository where persons come to get backlinks, because you already performed all the groundwork – that is fine. Mainly because what you will loose in articles, you will cosmetic in „eyeballs“ and „hits“. Remember the end result of good search engine rankings is just that. MORE SINKS INTO – EVEN MORE EYEBALLS – MORE PEOPLE VISITING. And content is usually not the sole parameter an Search Engine discusses. Not by a long shot.
This is a critical point to keep in mind. All kinds of things we should talk about, just about every method, right from content to email to lists to anything, has nevertheless one objective in mind. To consistently and constantly enhance and build your internet site „hits“. To make sure you have an ever-growing „fan“ club „motivated“ because of the service you are selling, to come back. So please differentiate between the end goal plus the methods. Content material (discussed within our first article) is a technique towards the goal of getting listed in a good position on a internet search engine, and the objective is to have got people employ and arrive to your web site or blog, and make a „buzz“ regarding it. (We can talk about this much later inside our series. )
Let us go back to content for a moment. Below we are discussing something that pretty much all writers learn about and are familiar with. Text, words and phrases, phrases. First, unique text.
So in order to continue on our personal fairly reasonable path, we will now concentrate on the „text“ and what has to be in it. Which will brings us to the subject of „keywords“. Before explaining just what these are and either their importance or total invalidity and worthlessness these days, (and this is on with debate) let’s define keywords more cautiously.
If you have an online site selling curly hair beauty products, you will want to offer your materials writing content around everything you are selling. Certainly if you produce something about the difference between the latest models of of dish washers, this is not gonna relate to the „subject matter“ and articles of your internet site. So you will write article content around flowing hair supplies. You are going to write articles on great hair care, to be able to dye your mane, how to get rid of split-ends, how often to shampoo or conditioner etc . etc .
Our magic hair website is called „Hair Is Not really Forever“. Yet this is the site for the moment and we will keeping it as we complement. hairisnotforever also has a blog page. This www.lifetips247.com blog we all will call up „SilkyFairHair“ and we will put it, with regard to our example in under the name of the proprietor that is aptly called Mr. Neither Hair. Right now we have the following:
1 . Website – Locks Forever @ 2 . Weblog – SilkyFairHair @ (this URL is normally fictional)
These kinds of names Are essential and so are the URL’s. (URL stands for Common Resource Locater). So keep them in mind even as go along through these articles in particular when I find the article within the importance of discovering the right name.
So Mr. Nor Hair wonderful wife, Mrs. Purple Hair work together. They create the web page, get all of the necessary stuff to sell some thing on it, set a couple of content about scalp and relax and wait for the people to come beating their particular „virtual“ door down. Well as we say in Hebrew, „Boker Tov“ (which virtually means „Good Morning“), or as you say in English language, „Knock. Knock. Good Morning! Any individual Home? inches
Okay the head of hair couple find out about keywords. Thus they build articles by which EVERY term has the word hair in it (or balding). But hair is the name of the game. They make sure their content is basic, and once they may have written two HTML internet pages of scalp articles, strategically placed by way of a cousin the graphic musician (who is usually bald) about the advertisements for hair products and now they presume they are completed!
Woah! Certainly not by a LENGTHY SHOT! And here is exactly where it gets depressing for the uninformed and non-dedicated people.
I want to deal with the „keyword“ concern. Keywords are just like indices or if you wish, categories. A key phrase is a thing that the search engine looks for and validate (in our day), to use as one of many parameters about how to list your site.
The keywords we refer to happen to be in two distinct and totally different locations. The initial in the webpage header from the site. in what is known as the section for „meta“ tags. We can deal with meta tags in a distinctive article, however let us just say these are generally the keywords most search engine look for (with their „bots“) when visiting your web site. An example meta tag designed for keywords in our internet site may be like this:
Again inside our article(s) in meta tags we all will talk about these keywords, and the meta tag, but for nowadays take this as a offered these are a number of the keywords which will be in the coto tag.
If the Search Engine technology first became popular and meta tags were implemented, the keywords tag was critical. Search engines like google looked at the keywords in the meta point and thought that was what the internet site was about and listed the website under all those keywords. This is caught up on immediately, and humans getting the crafting devils they may be, began real estate keywords that had not do with the sites to be able to drive traffic to the site. (Remember – the end result is the oh-so-important one: Strikes & Eyeballs)
So porn sites specifically, adopting this kind of as yet one more „fool the engine“ technique, would put keywords like „hair“, „technology“ etc . into their meta tags, and present the site a great innocuous term and bam !, more traffic.
Consequently in the never ending battle Search Engines caught in, and performed a few tasks. They deprecated the importance from the keywords inside the meta tags matching to their algorithms, UNLESS a few possibilities on the site basically did match the keywords. Of course , this was not enough simply because porn sites will set „real“ content around the stuff. I will give you a REAL example that i find funny, but it is extremely serious.
In one of my own posts on my blog, you can see my biography which is acquired by search engines like google. The other day I just received an email from an ancient flame of mine stating „I freaked out. We googled you, under Ted Gross Article writer, and you are linked with a site about tushy’s! “ So I move and Google it, and sure enough in like the 6th position are these claims: „Ted Gross’s Unofficial Bio – The true Version by Tushy“ and I simply click and acquire led to a second site (no url here as I will not want to publicize that site meant for obvious reasons) and I arrive to a porno site which usually ripped off, out of all the content at the internet, MY profile helping put around their particular porn adverts. UGH! Nevertheless, you see that is definitely how crafting people are!
(Here we are never going to talk about „splogs“ – meaning „spam blogs“ yet. Nonetheless keep it in mind. )
Okay ok now what happens — not theoretically but in practice.
Two situations: 1 . You may have keywords in the meta tag (and you should have them! ) The little Search Engine „bot“ (that is a computer program whose task it is to travel around around the Internet, never sleeps and never eats and enters all those porno sites also!, and accumulates information on ALMOST ALL sites and so the information could be categorized), concerns our site of hairisnotforever and states the keywords on the page. Then this little android makes a snapshot of the website page. Then the methods take over and match the keywords inside the meta tags to the text and stuff with your site. (Remember Search Engines tend „see“, they may be NOT vision (males will be visually focused not Search Engines! ) thus graphics are certainly not taken into account if you do not use the betagt tag. ) The algorithms get more and more sophisticated in the future and they try to find content, keywords, phrases etc . (Remember first content! )
2 . You have no keywords in your traguardo tag hence the engine merely looks at your content.
So each of our happy couple figures okay lets position the word mane say, in each and every sentence for least 3 x. NO! May do that. Excessive use of a key word is a red-flag to a Search results and you will be penalized for it! It should be used and used usually, but NOT overused.
Now at the time you Google just for hair goods using the phrase „balding“, the major search engines has the keyword, and relying on a million variables decides what position while using specific key word, hairisnotforever may have, and nourishes it out.
Hence our few figures the particular hell. We all will also promote mascara, they usually put in an image advert and the word wimperntusche in their keywords, without having any content because of it. Well then will most likely be listed when the last with the last of your last for any person looking for „mascara“. So with this lesson the formula can be:
„Content+Keywords inside the content+Keywords in Meta draw. “