OK so now we know content is king. Last but not least since i’m creating our own blogs, (remember blogs is usually short slang for Websites – which can be what their particular „formal and official“ name is), the majority of our details is going to be „unique“ and „Original“. Yet regularly, since we have only human, and since we simply cannot „create“ more and more details, we will copy information from other internet sites. That is fascinating. There is no problem with that, UNTIL, you decide that „copying“ and/or „linking“ is simply better and postpone writing anything at all.
Now allow me to make this apparent. If you are supplying a service to the people, where most of your business is always to offer away links to other places where people can get information, in other words you are a repository where persons come to get backlinks, because you already do all the study – that may be fine. Since what you will loose in content, you will makeup in „eyeballs“ and „hits“. Remember the result of good search engine listings is just that. MORE ARRIVES AT – MORE EYEBALLS — MORE PERSONS VISITING. And content is usually not the sole parameter a great Search Engine looks at. Not with a long taken.
That is a critical point out keep in mind. Every thing we will talk about, every single method, out of content to email to lists to whatsoever, has but one aim in mind. To consistently and constantly enhance and build your web site „hits“. To make sure you have an ever-growing „fan“ club „motivated“ because of the service plan you are offering, to come back. Therefore please differentiate between end goal and the methods. Content material (discussed within our first article) is a method towards the target of getting listed in a good spot on a search results, and the aim is to own people work with and come to your web site or weblog, and generate a „buzz“ about it. (We will talk about this much later inside our series. )
Let us return to content for a moment. In this article we are discussing something that every writers know about and are familiar with. Text, text, phrases. Basic, unique textual content.
So to be able to continue on our personal fairly logical path, we will now focus on the „text“ and what has to be in it. Which usually brings us for the subject of „keywords“. Before explaining what exactly these are and either their very own importance or total invalidity and worthlessness these days, (and this is on with debate) let’s define keywords more cautiously.
If you have a website selling curly hair beauty products, you will want to promote your materials writing articles around everything you are selling. Obviously if you compose something about the between different types of dishwashers, this is not gonna relate to the „subject matter“ and articles of your internet site. So you might write content around your mane supplies. You can expect to write articles or blog posts on very good hair care, in order to dye hair, how to get reduce split-ends, when to hair shampoo etc . etc .
Our magic hair web page is called „Hair Is Not really Forever“. But this is our site for the time being and we will maintain it as we complement. hairisnotforever also offers a blog. This blog we will phone „SilkyFairHair“ and we will put it, for the sake of our case in under the proprietor that’s aptly known as Mr. Neither Hair. Right now we have as follows:
1 . Web page – Curly hair Forever snabel-a 2 . Blog page – SilkyFairHair @ (this URL can be fictional)
These names ARE important and so are the URL’s. (URL stands for Common Resource Locater). So keep them in mind even as we go along through these articles particularly when I reach the article within the importance of choosing the best name.
Hence Mr. Neither Hair great wife, Mrs. Purple Frizzy hair work together. They create the website, get all the necessary products to sell a thing on it, write a couple of articles about wild hair and relax and wait for a people to arrive beating all their „virtual“ door down. Well as we state in Hebrew, „Boker Tov“ (which virtually means „Good Morning“), or as you claim in British, „Knock. Hit. Good Morning! Anyone Home? inches
Okay the head of hair couple know about keywords. Consequently they develop articles in which EVERY sentence has the word hair in it (or balding). Nevertheless hair may be the title of the video game. They make sure their content material is original, and once they may have written two HTML webpages of scalp articles, strategically placed by way of a cousin the graphic singer (who is normally bald) throughout the advertisements designed for hair products and now they think they are done!
Woah! Certainly not by a EXTENDED SHOT! And here is just where it gets depressing for the uninitiated and non-dedicated people.
Allow us to deal with the „keyword“ concern. Keywords are like indices or if you wish, different types. A key phrase is something which the search engine looks for and validate (in our day), to use as one of many parameters on how to list your site.
The keywords all of us refer to will be in two distinct and totally different locations. The initial in the webpage header belonging to the site. in what is known as the section just for „meta“ tags. We should deal with meta tags in a varied article, even so let us just say they are the keywords most google search look for (with their „bots“) when visiting your blog. An example meta tag designed for keywords on our internet site may seem like this:
Again inside our article(s) upon meta tags we all will talk about these keywords, and meta tags, but for now take that as a granted these are a few of the keywords that will be in the traguardo tag.
When the Search Engine technology first became popular and meta tags were put in place, the keywords tag was critical. Search engines like google looked at the keywords inside the meta marking and believed that was what the web page was about and listed the site under the ones keywords. This was caught on immediately, and humans currently being the handy devils they are really, began directory site keywords that had nothing to do with their sites in order to drive visitors the site. (Remember – the result is the oh-so-important one: Bites & Eyeballs)
So porno sites especially, adopting this as yet an alternative „fool the engine“ technique, would put keywords just like „hair“, „technology“ etc . into their meta tags, and offer the site a great innocuous identity and bam !, more traffic.
Thus in the limitless battle Search engines like google caught on, and do a few elements. They deprecated the importance of the keywords inside the meta tags as per to their algorithms, UNLESS the content on the site truly did match the keywords. Of course , this was not enough simply because porn sites will set „real“ content around their particular stuff. I will give you a PROPER example that we find funny, but it is extremely serious.
In one of my personal posts on my blog, completely illuminated my bio which is taken care of by search engines like yahoo. The other day I received a message from an old flame of mine declaring „I freaked out. I googled you, under Wyatt Gross Writer, and you are linked to a site about tushy’s! inch So I travel and Yahoo it, and sure enough in like the fifth position are these claims: „Ted Gross’s Unofficial Bio – The actual Version by simply Tushy“ and naturally I click and acquire led to a second site (no url below as I do not want to publicize that site meant for obvious reasons) and I come to a porn site which usually ripped off, out of all the content at the internet, MY PERSONAL profile to put around their porn adverts. UGH! Nevertheless, you see that can be how handy people are!
(Here we are never going to talk about „splogs“ – meaning „spam blogs“ yet. Nonetheless keep it in mind. )
Okay so what now happens – not theoretically but in practice.
Two situations: 1 . You may have keywords inside your meta point (and you should have them! ) The little Search Engine „bot“ (that is a computer program whose work it is to travel around around the Internet, never sleeps and never eats and climbs into all those adult porn sites also!, and sees information on MOST sites hence the information can be categorized), reaches our site of hairisnotforever and states the keywords on the web page. Then this kind of little android makes a overview of the website. Then the methods take over and match the keywords inside the meta tags to the text and stuff on your site. (Remember Search Engines tend „see“, they are really NOT visual (males will be visually oriented not Search engines like google! ) thus graphics are definitely not taken into account until you use the alt tag. ) The methods get more and more sophisticated as time goes on and they try to find content, keywords, phrases and so forth (Remember first content! )
2 . You may have no keywords in your traguardo tag therefore the engine just looks at your articles.
So the happy couple figures ok lets put the word curly hair say, in every sentence at least three times. NO! Can not do that. Overuse of a key phrase is a red-flag to a Google search and you will be punished for it! It should be used and used regularly, but NOT over-used.
Now as you Google designed for hair goods using the expression „balding“, the major search engines has the key phrase, and dependant on a million parameters decides what position to that specific key word, hairisnotforever will have, and passes it out.
Thus our few figures www.platpartner.com what the hell. All of us will also offer mascara, and put in a photo advert as well as the word wimpernfärbung in their keywords, without having any kind of content for it. Well then will most likely be listed when the last from the last with the last for everyone looking for „mascara“. So with this lesson the formula can be:
„Content+Keywords inside the content+Keywords in Meta point. “