So is your Blog Promoting Your Internet Business?

Alright so now we know content is king. And naturally since i’m creating our personal blogs, (remember blogs can be short slang for Websites – which can be what the „formal and official“ identity is), almost all of our information is going to be „unique“ and „Original“. Yet every now and then, since were only person, and since we simply cannot „create“ more and more data, we will certainly copy facts from other websites. That is interesting. There is no problem with that, UNLESS OF COURSE, you decide that „copying“ and/or „linking“ is simply better and forego writing anything at all.

Now i want to make this apparent. If you are providing a service to the people, where your main business is always to offer out links to other places exactly where people are able to get information, in other words you are a repository where persons come to get links, because you already would all the study – that may be fine. Mainly because what you will loose in content material, you will comprise in „eyeballs“ and „hits“. Remember the outcome of good search engine rankings is just that. MORE HITS – MORE EYEBALLS – MORE PEOPLE VISITING. And content is certainly not the sole parameter an Search Engine discusses. Not with a long taken.

This is a critical point to keep in mind. Almost everything we can talk about, just about every method, coming from content to email to data to whatsoever, has although one target in mind. To consistently and constantly increase and build your web site „hits“. To ensure you have an ever-growing „fan“ club „motivated“ because of the assistance you are providing, to come back. So please differentiate between your end goal and the methods. Articles (discussed within our first article) is a method towards the objective of getting listed in a good standing on a search results, and the aim is to contain people make use of and come to your internet site or weblog, and make a „buzz“ regarding it. (We should talk about that much later in our series. )

Let us resume content for a moment. Here we are referring to something that all of the writers know about and are acquainted with. Text, phrases, phrases. Primary, unique text.

So in order to continue on our own fairly logical path, all of us will now focus on the „text“ and what has to be in it. Which brings us to the subject of „keywords“. Ahead of explaining just what these are and either their importance or total invalidity and worthlessness these days, (and this is up for debate) we will define keywords more carefully.

If you have an online site selling locks beauty helps, you will want to promote your material writing content around whatever you are selling. Obviously if you produce something about the difference between the latest models of of dishwashers, this is not gonna relate to the „subject matter“ and articles of your site. So you definitely will write content around flowing hair supplies. You can write articles on very good hair care, in order to dye your mane, how to get eliminate split-ends, when to shampoo or conditioner etc . and so forth

Our magic hair webpage is called „Hair Is Not really Forever“. But this is each of our site at the moment and we will maintain it as we complement. hairisnotforever also has a blog page. This blog we all will phone „SilkyFairHair“ and we will put it, for the sake of our model in under the name of the proprietor that’s aptly named Mr. Nor Hair. So now we have the following:

1 . Internet site – Frizzy hair Forever @ 2 . Weblog – SilkyFairHair @ (this URL is fictional)

These types of names ARE important and so are the URL’s. (URL stands for Universal Resource Locater). So wear them mind even as we go along through these articles particularly when I go to the article over the importance of choosing the best name.

So Mr. Nor Hair great wife, Mrs. Purple Curly hair work together. They create the internet site, get all the necessary stuff to sell anything on it, write a couple of content about mane and relax and wait for an people to arrive beating the „virtual“ door down. Well as we declare in Hebrew, „Boker Tov“ (which virtually means „Good Morning“), or as you state in English language, „Knock. Hit. Good Morning! Anyone Home? inches

Okay the Hair couple know about keywords. Consequently they set up articles by which EVERY term has the word hair in it (or balding). Nevertheless hair may be the title of the game. They make sure their content material is original, and once they have written two HTML web pages of hair articles, intentionally placed by their cousin the graphic singer (who is normally bald) around the advertisements intended for hair companies now they presume they are done!

Woah! Not by a LONG SHOT! And here is exactly where it gets depressing designed for the uninformed and non-dedicated people.

I want to deal with the „keyword“ issue. Keywords are like indices or perhaps if you wish, different types. A key word is something that the search engine will look for and validate (in our day), to use as among the parameters in respect of how to list your site.

The keywords we refer to happen to be in two distinct and totally different locations. The first in the webpage header for the site. about what is known as the section with regards to „meta“ tags. We definitely will deal with the meta tag in a completely different article, nevertheless let us simply say they are the keywords most google search look for (with their „bots“) when visiting your blog. An example traguardo tag meant for keywords on our internet site may be like this:

Again inside our article(s) in meta tags all of us will go over these keywords, and meta tags, but for today take that as a granted these are a number of the keywords which is in the meta tag.

If the Search Engine technology first shot to popularity and the meta tag were implemented, the keywords tag was critical. Search Engines looked at the keywords in the meta tag and believed that was what the internet site was about and listed the website under all those keywords. This was caught on to immediately, and humans currently being the crafty devils they are, began real estate keywords that had not do with their sites in order to drive traffic to the site. (Remember – the result is the oh-so-important one: Visits & Eyeballs)

So adult porn sites especially, adopting this as yet an additional „fool the engine“ approach, would place keywords just like „hair“, „technology“ etc . to their meta tags, and provide the site a great innocuous brand and bam !, more traffic.

Thus in the never-ending battle Search Engines caught in, and performed a few factors. They deprecated the importance of the keywords inside the meta tags in respect to their algorithms, UNLESS this on the site basically did meet the keywords. Of course , this did not include enough since porn sites will place „real“ articles around all their stuff. I will give you a SUBSTANTIAL example that we find funny, but it is very serious.

In a single of my posts in the blog, you’ll my bio which is noticed by search engines like yahoo. The other day I received a message from a classic flame of mine saying „I freaked out. I googled you, under Wyatt Gross Article writer, and you are linked with a site about tushy’s! inches So I proceed and Google it, and sure enough in like the fifth position are these claims: „Ted Gross’s Unofficial Bio – The true Version by simply Tushy“ and of course I just click and receive led to some other site (no url right here as I will not want to publicize that site meant for obvious reasons) and I come to a adult porn site which ripped off, of all the content in the internet, MY OWN profile to get around their very own porn adverts. UGH! However, you see that can be how crafting people are!

(Here we are not going to talk about „splogs“ – meaning „spam blogs“ yet. Yet keep it in mind. )

Okay ok now what happens – not theoretically but in practice.

Two cases: 1 . You could have keywords inside your meta marking (and you need to have them! ) The little Internet search engine „bot“ (that is a computer program whose task it is to travel and leisure around the Net, never rests and never feeds on and gets to all those porno sites as well!, and picks up information on ALL sites and so the information can be categorized), goes to our web page of hairisnotforever and reads the keywords on the web page. Then this kind of little robot makes a overview of the website. Then the methods take over and match the keywords in the meta tags towards the text and stuff with your site. (Remember Search Engines don’t „see“, they are simply NOT vision (males are visually oriented not Search Engines! ) thus graphics are generally not taken into account unless you use the betagt tag. ) The methods get more and even more sophisticated in the future and they look for content, keywords, phrases etc . (Remember classic content! )

2 . You could have no keywords in your traguardo tag therefore the engine merely looks at your articles.

So the happy few figures alright lets position the word mane say, in every single sentence by least 3 x. NO! May do that. Excessive use of a key phrase is a red-flag to a Google search and you will be penalized for it! It ought to be used and used regularly, but NOT over-used.

Now at the time you Google meant for hair items using the word „balding“, the Search Engine has the keyword, and dependant on a million guidelines decides what position to that specific keyword, hairisnotforever may have, and passes it out.

Hence our couple figures the particular hell. We will also sell mascara, and put in a picture advert plus the word wimpernbetonung in their keywords, without having any content for doing it. Well then being listed since the last of the last of your last for everyone looking for „mascara“. So for this lesson the formula is usually:

„Content+Keywords in the content+Keywords in Meta label. “

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