Okay right now we know biosynchron.org content is king. Of course since we are creating our own blogs, (remember blogs can be short slang for Websites – which is what their very own „formal and official“ name is), most of our info is going to be „unique“ and „Original“. Yet every now and then, since were only individuals, and since we all simply cannot „create“ more and more information, we is going to copy info from other web sites. That is nice. There is no problem with that, UNLESS OF COURSE, you decide that „copying“ and/or „linking“ is simply better and postpone writing anything at all.
Now let me make this obvious. If you are providing a service to people, where most of your business is usually to offer out links to other places exactly where people can usually get information, in other words you are a repository where people come to get links, because you already does all the research – that may be fine. Since what you will loose in articles, you will comprise in „eyeballs“ and „hits“. Remember the end result of good search engine listings is just that. MORE VISITORS – EVEN MORE EYEBALLS – MORE PERSONS VISITING. And content is certainly not the only parameter an Search Engine discusses. Not by a long shot.
This can be a critical point out keep in mind. Everything we will talk about, every method, coming from content to email to lists to what ever, has but one goal in mind. To consistently and constantly boost and build your website „hits“. To be sure you have a great ever-growing „fan“ club „motivated“ because of the assistance you are offering, to come back. So please differentiate amongst the end goal as well as the methods. Articles (discussed within our first article) is a approach towards the objective of getting classified by a good status on a google search, and the objective is to currently have people make use of and come to your web-site or blog page, and make a „buzz“ about this. (We will certainly talk about that much later within our series. )
Let us resume content for any moment. Right here we are dealing with something that each and every one writers find out about and are acquainted with. Text, words, phrases. Unique, unique textual content.
So to be able to continue on our very own fairly rational path, we will now concentrate on the „text“ and what has to be in it. Which in turn brings us to the subject of „keywords“. Ahead of explaining just the thing these are and either their very own importance or perhaps total invalidity and worthlessness these days, (and this is up for debate) i want to define keywords more cautiously.
If you have an online site selling locks beauty supports, you will want to promote your material writing articles around whatever you are selling. Obviously if you create something about the difference between different types of dishwashers, this is not going to relate to the „subject matter“ and content material of your internet site. So you can write articles around your mane supplies. You are going to write content on good hair care, approach dye your hair, how to get eliminate split-ends, when to hair shampoo etc . etc .
Our magic hair site is called „Hair Is Certainly not Forever“. Nevertheless this is each of our site for the time being and we will keep it as we go along. hairisnotforever has a blog page. This blog we all will phone „SilkyFairHair“ and we will put it, with regard to our case in point in under the name of the proprietor who may be aptly called Mr. Nor Hair. So now we have as follows:
1 . Web-site – Hair Forever snabel-a 2 . Blog page – SilkyFairHair @ (this URL is definitely fictional)
These types of names ARE important and so are the URL’s. (URL stands for Widespread Resource Locater). So wear them mind as we go along through these articles in particular when I are able to the article around the importance of finding the right name.
Thus Mr. Neither Hair fantastic wife, Mrs. Purple Wild hair work together. That they create the website, get every one of the necessary products to sell something on it, create a couple of articles about mane and settle-back and wait for the people to come beating the „virtual“ door down. Well as we state in Hebrew, „Boker Tov“ (which practically means „Good Morning“), or as you declare in Uk, „Knock. Hit. Good Morning! Any individual Home? inch
Okay the head of hair couple learn about keywords. Thus they generate articles in which EVERY term has the word hair in it (or balding). But hair may be the title of the game. They make sure their content is first, and once they may have written two HTML pages of locks articles, intentionally placed by their cousin the graphic musician (who is bald) around the advertisements with regards to hair products and now they think they are completed!
Woah! Not really by a LONG SHOT! And here is wherever it gets depressing just for the uninformed and non-dedicated people.
I want to deal with the „keyword“ concern. Keywords are like indices or if you wish, types. A key word is a thing that the search engine will be for and validate (in our day), to use as one of many parameters about how to list your site.
The keywords we refer to are in two distinct and totally different places. The earliest in the site header from the site. in what is known as the section pertaining to „meta“ tags. We definitely will deal with the meta tag in a varied article, however let us only say they are the keywords most internet search engine look for (with their „bots“) when visiting your internet site. An example destinazione tag designed for keywords in our internet site may resemble this:
Again within our article(s) upon meta tags all of us will go over these keywords, and meta tags, but for now take it as a given these are some of the keywords that is in the meta tag.
If the Search Engine technology first became popular and the meta tag were executed, the keywords tag was critical. Search Engines looked at the keywords in the meta indicate and answered that was what the internet site was about and listed the web page under some of those keywords. This was caught up on immediately, and humans becoming the handy devils they are simply, began directory site keywords that had not do with their sites in order to drive visitors the site. (Remember – the outcome is the oh-so-important one: Traffic & Eyeballs)
So porno sites specifically, adopting this as yet some other „fool the engine“ technique, would set keywords just like „hair“, „technology“ etc . into their meta tags, and provide the site an innocuous brand and there you are, more traffic.
Thus in the never-ending battle Search engines like google caught about, and would a few points. They deprecated the importance of this keywords inside the meta tags as per to their algorithms, UNLESS this article on the site actually did meet the keywords. Of course , this did not include enough mainly because porn sites will put „real“ content around their particular stuff. I will give you a LEGITIMATE example that we find funny, but it is incredibly serious.
In one of my posts on my blog, you will see my bio which is picked up by search engines like yahoo. The other day I just received a message from an ancient flame of mine saying „I freaked out. I just googled you, under Allen Gross Copy writer, and you are connected with a site about tushy’s! inches So I proceed and Google it, and sure enough in like the 5th position is: „Ted Gross’s Unofficial Bio – The true Version by Tushy“ as well as I just click and get led to a second site (no url right here as I usually do not want to publicize that site for the purpose of obvious reasons) and I come to a adult porn site which in turn ripped off, of all the content within the internet, MY PERSONAL profile place around their very own porn adverts. UGH! However you see that can be how crafty people are!
(Here we are never going to talk about „splogs“ – that means „spam blogs“ yet. Nevertheless keep it in mind. )
Okay so what now happens – not in theory but in practice.
Two cases: 1 . You have keywords within your meta tag (and you need to have them! ) The little Internet search engine „bot“ (that is a software program whose task it is to travel around around the Net, never sleeps and never consumes and enters all those porn sites too!, and covers information on ALL OF THE sites so the information can be categorized), involves our web page of hairisnotforever and flows the keywords on the web page. Then this kind of little android makes a snapshot of the web page. Then the algorithms take over and match the keywords in the meta tags for the text and stuff on your site. (Remember Search Engines don’t „see“, they may be NOT video or graphic (males happen to be visually oriented not Search Engines! ) and so graphics are not taken into account if you use the oll tag. ) The methods get more and more sophisticated as time goes on and they try to find content, keywords, phrases etc . (Remember basic content! )
2 . You have no keywords in your destinazione tag and so the engine just looks at your articles.
So each of our happy few figures fine lets put the word scalp say, atlanta divorce attorneys sentence for least three times. NO! Typically do that. Excessive use of a keyword is a red-flag to a Search Engine and you will be punished for it! It must be used and used regularly, but NOT over-used.
Now when you Google designed for hair products using the phrase „balding“, the major search engines has the key phrase, and based on a million variables decides what position to that specific key word, hairisnotforever will have, and passes it out.
So our few figures what the hell. We will also sell off mascara, and put in a picture advert as well as the word wimperntusche in their keywords, without having any content for it. Well then will most likely be listed seeing that the last within the last within the last for any person looking for „mascara“. So just for this lesson the formula is usually:
„Content+Keywords inside the content+Keywords in Meta marking. “